In the second video installment in my Going Pro series, I talk (from y favorite reading chair!) about the difficulties in treating a blog as a business, I offer a killer book recommendation for budding wine bloggers, explain that you probably suck at marketing and need to get better, and share what aspects of wine blogging I will be focusing my time on as I continue to “go pro.”
Remember how the Northern California 2010 vintage was kind of “difficult?”
Oh, right, it’s impossible to avoid that news lately… not that I’m complaining, mind you (it’s better to have a bit too much wine coverage than too little!), nor am I trying to minimize or make light of the plight and hardship faced by those in N. CA whose grapes didn’t fare the strange growing season well.
Further developments on the harvest have been trickling into my (poor, overworked and overburdened) e-mail Inbox,and one note in particular regarding the 2010 vintage situation caught my eye: that at Hidden Ridge, whose wines, you may remember, I quite enjoy.
The title of the email was “Sonoma County’s Hidden Ridge Vineyard Will Not Harvest This Year Due to Inconsistent Growing Season” which I suppose just about sums it up, but here’s an excerpt from the dispatch for the curious:
“Hidden Ridge Vineyard Proprietors Casidy Ward and Lynn Hofacket, along with Winemaking Team Marco DiGiulio and Timothy Milos, today announced that they will not harvest any fruit from the Hidden Ridge Vineyard in 2010 season because of this year’s inconsistent growing season… This year’s late season, followed by recent rains in Northern California, resulted in fruit that was not up to Ward and Hofacket’s standards for their vineyard’s eponymous wine label. While it was difficult decision to go without a 2010 vintage wine for Hidden Ridge Vineyard Cabernet Sauvignon, which retails for $40, the choice is in keeping with the proprietors’ commitment to produce only the best wines possible from their vineyard.”
This got me wondering… since Hidden Ridge recently took the bold (but successful) maneuver of reducing their prices (without impacting quality one iota), are they in a good position to weather (sorry…) the financial storm of not producing a 2010 bottling? Given the limping state of the economy, is anyone?
I, for one, sure hope so.
But there’s a more insidious side to this crazy vintage coin. Actually, there’s three other sides (this is a very oddly-shaped coin):
- It’s a chilling indicator of the areas that didn’t fare well over the past growing season in Northern CA.
- It’s an obnoxiously powerful reminder from Mother Nature that she still rules the roost, and when she wants to take her ball and go home, well, dammit, she’s just gonna take her f*cking ball and go the f*ck home.
- It’s a timely warning to us consumers that while it’s very likely that there will be other N. CA producers who come to similar conclusions as HR about the state of their fruit, they just might decide to bottle it anyway…
In the immortal words of Mr. Mike Brady, “Caveat emptor…”