In 2011, 1WineDude.com officially turns Pro.
Which begs the question, What the hell does “Pro” mean, anyway?
When I figure that out, I will be letting you know!
The short answer, for now, is that it means I will no longer be working for The Man, and instead will be figuring out how to make a living and feed the collective Roberts household mouths using 1WineDude.com as the primary vehicle.
You’ll notice that I did not state that I will be making a living totally from blogging on 1WineDude.com (I suppose that’s best left for the gadget sites of the “Interwebs” who get more traffic per minute than I see in a week), but I will be using 1WD as the launching pad for making a living within the constructs of the wine world.
Despite the rugged-loner namesake of this blog, I will not be doing this alone. I have a ton of help coming my way – the Vintank think-tank team is on board (although I’m pretty sure they have no idea how much of their time I am going to be taking up! :-), and I’m in the final negotiation stages with some other resources who are experts in on-line and brand-focused business-building (one of whom has done work for someone that you probably recognize). Oh – and then there’s YOU, the amazing, intelligent, and acute readers of this blog, who have been amazingly supportive.
The ironic thing about this becoming the topic of a full post (and even more ironically working its way into a regular feature – as you will soon see below), is that initially I wasn’t even going to talk about any of this on the blog.
Every time the topic of me “going pro” came up in conversation with anyone else, each and every person (literally, all of them – and yes that list includes more people than my mom) told me that I should write about it, because while others have done similar things in other spaces, no one has really applied it successfully to the wine world in the same way that I’m envisioning.
So… here’s what I’ve got planned…
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I like wine (duh). I also favor, and am often drawn to, personalities that are high-energy, engaging or highly-knowledgeable about their fields of expertise.
No surprise, then, that I consider Mark Oldman one of the most dynamic – and one of the best – wine educators in the world, since he’s got it going on all three fronts.
Most folks out there will recognize Mark’s face as the lead judge from the PBS reality-tv series The Winemakers, or will recall his name as the guy who makes the wine picks for the 15+ million readers of Everyday with Rachael Ray magazine. But I recognize Mark as the guy who wrote the beginner’s wine book that I’ve recommended more than any other wine publication – Oldman’s Guide To Outsmarting Wine. My standard line about Mark’s first book for years has been, "this is the one to try first for anyone beginning to get ‘into’ wine; it’s the book I wish I’d had at my side when I was first starting out as a wine buff." In other words, I thought it was an instance classic.
Outsmarting is still largely unmatched for its combination of verve, intelligence and accessibility – a lot like Mark himself, as you’ll quickly learn from our interview below. Mark has a new book on the shelves (I received a review copy) – Oldman’s Brave New World of Wine - and it’s geared towards the Intermediate stage of one’s vinous journey. In the pages of Brave New World of Wine, Mark offers up wine recommendations slightly off the beaten path, meant to expand your wine knowledge and delight without expending your bank account. For the most part, the new book is another stellar achievement for Mark, and more often than not I found myself nodding along with his recommendations and witty-but-wise takes on lesser-known varieties (turns out we’re both nuts for Nero d’Avola, ravenous for Rosé, and on a tear for Torrontés).
Mark took some time out of his busy book tour schedule to answer a few questions about his new book, the next season of The Winemakers, and how he got started inthe wine biz. Turns out that Mark also shares my affinity for the music of a certain long-standing Canadian power rock trio (as if I needed more reasons to like the guy at this point).
Before this intro. turns into another version of "I Love You, Man," I’ll turn it over to the interview…
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I don’t know bumpkis about baseball.
Never have. I prefer sports where guys hit each other at high-velocity (football, hockey), or where the mere act of finishing a game is near-miracle of aerobic survival skills (soccer). As for all of the numbers that flash up on the screen when someone comes to bat? I don’t call that fun with stats, I call that torture; forget beating or water-boarding, you wanna get details on terrorist attacks from a suspect, submit them to an endless series of baseball games… that ought to get them talking in a hurry.
But Phillies fever is (rightfully and deservedly) sweeping the local populace out my way, and I do appreciate how hard it is to hit a baseball thrown in the major leagues – it might be the most difficult thing to do in all of professional sports. So I know the value of a homerun – and “home run” is an apt descriptor for the results of the recent Frederick Wildman twitter tasting event with Burgundy producer Olivier Leflaive.
I have such a troubled history with Burgundy; in my opinion, there is no more inconsistent a wine experience on offer for so much money as there is in the vinous produce from rolling hills of the Burg’. At this point, I think I’d have better luck in playing craps than in buying Burgundy wines, and to this day it is just about the only wine region that I won’t touch with my own money without a close friend experienced in Burgundy wines at my side in the wine shop (fortunately, I know a lot of experienced wine people).
And yet, there exist producers like Olivier Leflaive that can steer you so right so often – for a (sometimes steep) price, of course. But if you have the cash, you’re in for a treat when it comes to Leflaive, particularly the 2008s…
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