In this episode, I chastise Vinos Navarra for making extra work for me (sort of), and profile Portuguese producer Oscar Quevedo‘s unique approach to wine and social media (quick review of one of his latest below after the vid), which seems to jive pretty well with the style of consumer engagement that Gary V. championed in our recent interview from the Nomacorc wine marketing symposium at Napa’s CIA.
Talk about robust. And peppery, too, with a ton of black fruit that has concentration but isn’t screaming at you about its over-ripeness. It’s a solid effort, and pretty much exactly what you’d expect from the Douro but with a friendlier, approachable streak, without at all being ponderous. For sure this is a wine tailor-made for the grill (the closer you get to steak territory with this, the better).
Several days ago, a lively discussion took place here in the comments on a post (okay, “rant”) that challenged wineries in emerging wine regions to focus on fewer, higher-quality bottlings, and not to pawn off poorly-made (or not-quite-ready-for-prime-time experimental) wines onto customers at their tasting rooms (a scenario which I’ve experienced first-hand).
In those comments, frequent-visitor and formidable-wine-blogger-in-his-own-right Thomas Pellechia raised a couple of fascinating related questions, about which he, in turn, challenged me to write:
“…is there or should there be a relationship between what the wine ‘press’ prefers and what the wine ‘tourists’ buy? And who’s got the upper hand when it comes to establishing the success of a winery?”
Put another way, if critics say a wine really sucks, how relative of a measure is it? Do people act on that assessment when it comes to buying wine? And if they do, should they? Could a winery still manage to pawn off its crappy stuff to newbie consumers in the tasting room, even if critics pan the bejeezus out of it?
Not easy questions to tackle. In fact, they’re like trying to tackle Jerome Bettis in his heyday. If I’d have had any clue just how deep a rabbit hole I’d be diving into after promising Thom I’d take on the topic, I would have told him (politely) to get bent and stop leaving such profound comments on my blog.
And this rabbit hole goes pretty deep, boy. What I found in my quick-and-dirty investigation reveals a lot about how we buy wine, calls into question the future relevance of wine criticism generally (including my own modest contribution to that sphere), and tells us why it still might be possible for wineries to close many a tasting room sale on their crappiest offerings.
So take the red pill, if you dare, and I’ll show you just how deep the rabbit-hole goes…
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I have a now well-documented love-hate relationship with holiday wine pairing recommendations; I recognize the need, and the hey-just-help-a-bother-out-already usefulness, but I also recognize their familiarity-breeding-contempt ubiquity. For me, holiday wine recommendations are one of those things where I can’t decide if they’re terrible or actually totally brilliant – you know, like Summer Breeze by Seals & Croft.
BUT… I like to help people when it comes to wine, and I kept getting twitter DMs and Facebook messages asking me the equivalent of “any good wine recommendations for a picnic this weekend?” in a run-up to the Memorial Day weekend. And so now that it’s officially too late to do anything about Memorial Day because lots of wine shops might be closed anyway for the holiday, I’ll be a stinker and share what I’ve been Facebook-ing and DM-tweet-ing with a number of people already.
For those sick of hearing about these types of recommendations: sorry, you’ve been outvoted by Inbox (for those sick of Seals & Croft: sorry, I’ve no real advice to help out with that, except maybe drinking a glass of wine and smoking one of those… funny cigarettes….). But before you send me angry emails (most especially in relation to my slightly-irreverent take on the dulcet, laidback tones of Seals & Croft), please note that Memorial Day wine recommendations aren’t any different from any other Summer holiday recommendations – we’re basically talking hot-weather, picnic-&-BBQ wines here, and so what I’m gonna tell you will hold true for any Summertime holiday party wine action that you’ll be facing as the mercury is rising…
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