How To Make Money Writing About Wine (A Glimpse Into the 2010 Wine Writers Symposium)

Vinted on: March 5, 2010

This week, Alder Yarrow posted video coverage of the Wine Writing & Social Media panel discussion that he moderated at the most recent Wine Writers Symposium held in Napa.

I was fortunate to have attended the Symposium and to have sat in on the panel that Alder moderated.  It’s great to have the video captured for posterity, and in hindsight I’m not sure whether to laugh or to cry at the state of wine writing and its monetization possibilities.

In summary, there have probably never been so many challenges combined with so many potential opportunities when it comes to writing about wine and making any money while doing it.

The challenge is that, as we said in the panel discussion, “the genie is out of the bag” when it comes to free content and wine: people expect to be able to get high quality content about wine on the Internet, and pay nothing for it.  This is putting severe downward pressure on wine writing payment in general.

The opportunity is that the market for consuming information about wine has never been larger, and the price of entry is free, for now.  Personally, I fully expect that market to become saturated, after which it will become expensive to enter, and it won’t expand again for probably ten years.  If you want the details on that, well, you’re gonna have to watch my not-so-pretty face on the video!  Actually, fellow panelists Doug Cook, Steve Heimoff, and Patrick Comiskey make the video well worthwhile despite my inappropriately timed humor.

Would love to know your thoughts on this – please check out the video, and shout out in the comments; where is the future of wine writing and its monetization going?  To hell in a hand basket? Or soaring to new heights?

Cheers!

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Radio Ga-Ga (Talkin’ Premiere Napa on WineBizRadio)

Vinted on: March 4, 2010

Last week, I had the pleasure of being the guest on WineBizRadio, the great Sonoma-based wine business radio program with which most of you savvy readers will already be familiar.

I always enjoy riffing with show hosts Kaz and Randy, and I had a fantastic time discussing the recent Wine Writers Symposium (Facebook fan page), Premiere Napa Valley, and “the-wine-life-in-general” (by which I mean wine writing and, more specifically, the inability to make a decent living wage while writing about wine).  Except for that “my voice always sounds more nasally and higher pitched when I hear it on the radio” thing.

Anyway, I thought it would be a fun way to wrap up the coverage on the Wine Writers Symposium and the craziness of PNV (although I’m sure it’s not actually getting wrapped up totally… I’ve got tons I could talk about from those events…).

As an added bonus, in this episode of WBR Kaz-The-Wise explains how any wine blogger can quickly make money, provided they’re not too concerned about ethics. :-)

Enjoy (embedded audio below)…

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Seeing Red For the First Time (Wine Blogging Wednesday #67)

Vinted on: March 3, 2010

I’m thrilled to be hosting the next Wine Blogging Wednesday (#67) right here on 1WineDude.com, which will take place on Wednesday, March 24th!

I haven’t hosted a WBW event since November 2008 (WBW #51), so I wanted to make sure that I had a really cool theme for the event – and I think the one that WBW founder Lenn Thompson and I agreed on is pretty cool and will generate some great discussion.

The Theme

This month’s WBW theme is Seeing Red For the First Time.

To participate, you’ll need to pick a red wine that you would use to introduce a white wine drinker to red wines for the first time.  Think of a person that only ever drinks white wine, and answer the question: What Red Wine would I use to convince that white-wine-only person that they should also drink reds?

Include a review of the wine, and be sure to tell us why you chose that style of wine, or that wine in particular (or both).

We’ve deliberately kept this theme open-ended so you can go as crazy as you like in your choices.  ANY still red wine is eligible (including Rose wines, provided that they’re made primarily of red varieties).

Would you ease them into the world of reds with an off-dry Rose? Or go full-bore and knock their socks off with a classic, expensive, explosive fruit bomb?  You decide!

The Logistics

The way that WBW works (in summary): You get a wine that lines up with the theme, you review said wine, post your review and related thoughts, and send a link to the host, who will then summarize the event and write a wrap-up with a link to your review.

So, to participate in this round of WBW, post a comment to 1WineDude.com on or before March 24th (either comment on this post, or to my WBW post that will appear on March 24), and include the link to your review.

Easy-peasy-nice-and-squeezy.  Please spread the word, this one is going to be fun and has the chance to introduce many of us to Reds that we might not otherwise be trying – and that’s always a good time!

I know that I’m looking forward to reading what you come up with!

Cheers!

(image: matteogonet.com)

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Premiere Napa Valley: One Dude’s Tasting Notes

Vinted on: March 2, 2010

We know that I’m not terribly fond of massive tastings.  I did thoroughly enjoy myself at Premiere Napa Valley, however, even if I didn’t get to try all 200 of the wines, mostly because the experience, with lots of people in close proximity to wine and to each other, is uber-social.  For a gadfly like me, it’s like social crack, only with ultra-premium wines and the opportunity to catch up with friends, chill with industry folk, and ask geeky questions of winemakers.

In other words, it’s like super wine crack for me.

I’ve decided not to rate any of the wines I tasted at PNV, because a) you’re unlikely to find them, and b) we are talking some of the best-of-the-best in CA winemaking here, and the scores on my cheesy A-F scale for are in the A- to A+ range for all of these wines; there’s no real point in sharing those subtle shades of differing scores, now is there?  I mean, I’m not getting into a 94 vs 96 points discussion, thankyouverymuch.

Anyway, following are some of my favorites among a field of very, very impeccably made wines (in PNV auction lot order):

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Red Wine, Purple Teeth & Silver Linings: Premiere Napa Valley 2010

Vinted on: March 1, 2010

Sometimes the best way to convey the essence of an event is via comparison.  Especially when that event might be too noisy and hectic to capture on video.  Or, when you’re video recorder isn’t fully charged, so all you have are pictures, words, and memories.

And teeth stains.

Honestly, I think that my dentist is about to have a windfall…

Such is the essence of Premiere Napa Valley, which recently took place (February 20th) at the Culinary Institute of America in St. Helena, and is the spot where members of the Napa Valley Vintners Association hock ultra low-production amounts (often only one barrel / 5 cases worth) of (presumably) ultra-premium red wine.

Winning lot bidders obtain a unique product available nowhere else on the planet, specially bottled for their restaurant / merchants / stores / etc., along with (presumably) bragging rights at achieving the exclusivity.  In other words, it’s a (very stiff) competition, presenting (presumably) the best-of-the-best from 200 of Napa’s most storied and well-respected producers; a tooth-staining, mouth-puckering wine spectacle orgy of Cabernet-based California goodness.

As for the comparison: PNV is like a cross between Best In Show, the Superbowl, the Emmys, Calligula, and (with a lot of Japanese buyers thrown in for good measure) a Godzilla movie.

It will make sense, in a minute (or two)…

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Weekly Twitter Wine Mini-Reviews Round-up for 2010-02-27

File under: wine mini-reviews
Vinted on: February 27, 2010
  • 08 Lamoreaux Landing Red Oak vineyard Riesling (Finger Lakes): As refreshing as a grapefruit & crisp green apple cocktail. $20 B #
  • 05 Swanson Vineyards Merlot (Oakville): Aiming for Right Bank Bord'x. Not a direct hit, but a killer black licorice effort anyway. $36 A- #
  • NV Alice White Lexia (SE Australia): Imagine a mango sorbet, but served at a cheap restaurant with tacky decor & annoying servers. $7 C+ #
  • 06 Sherwin Family Vineyards Estate Cabernet Sauvignon (Napa Valley): Like barnyard? This sucker is a downright state fair pony ride. $90 B #
  • 05 Cain "Five" (Napa Valley): A little fun-kay! Deep & black, with a ton of tar and a commandingly strong finish. Brace yourself! $109 B+ #
  • 07 Olson Ogden Syrah (Sonoma + Napa Counties): VERY tasty tune (& a song for NOW) but they're not quite singing in perfect harmony $28 B #
  • 08 Elderton Unoaked Chardonnay (Barossa): "G'day, mate," said the Minerals, "We'd sure fancy bein' noticed. Good on' ya!" $13 B- #
  • 06 Elderton Shiraz (Barossa): Gotta love that spicy aroma, but a mouthful is way too unctious (in just about every sense of the word) $23 C+ #
  • 08 Grey's Peak Pinot Noir (Waipara): Unpronounceable region. Pronounced spices & wild berry flavors. These kiwis got it goin' on. $22 B #
  • NV Trapiche Extra Brut (Mendoza): A fizzy w/ a splash of Malbec? Damn right! So much tasty toast, it could pass for a dinner roll. $13 B- #

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