Got another survey comin’ at ya – this time, it’s not from a Masters of Wine student, but from a student in a Masters of Wine Business program in Adelaide Australia.
Said student is a guy named Jeffrey Williams, originally from NY but now doing some U.S.-based market research on the on-premise perceptions of Australian wines in the US market. He’s put together a survey to gather data on the types and price points of Aussie wine that U.S. wine lovers purchase.
According to Jeff, “The data will be used to support an ongoing business case of the wines currently being exported and distributed to the United States.”
Which to me means this is a chance for you to stop complaining about Yellowtail and maybe provide some data to help get better quality Aussie juice sold in more places over here.
Anyway, do a guy a favor and take the survey at http://www.surveymonkey.com/s/JDQDH3Z.
Cheers!
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