Comments on: The Wine Media, The Wine Brand, and The Wine Message (Read It Or Weep) http://www.1winedude.com/index.php/2010/02/08/the-wine-media-the-wine-brand-and-the-wine-message-read-it-or-weep/ A Serious Wine Blog For the Not-So-Serious Drinker Sat, 11 Feb 2012 06:55:02 -0500 hourly 1 http://wordpress.org/?v=3.3.1 By: 1WineDude http://www.1winedude.com/index.php/2010/02/08/the-wine-media-the-wine-brand-and-the-wine-message-read-it-or-weep/#comment-12256 1WineDude Tue, 09 Feb 2010 16:37:02 +0000 http://www.1winedude.com/index.php/2010/02/08/the-wine-media-the-wine-brand-and-the-wine-message-read-it-or-weep/#comment-12256 Great points - would love to hear from Rick here... if he's listening! :-) Great points – would love to hear from Rick here… if he's listening! :-)

]]> By: 1WineDude http://www.1winedude.com/index.php/2010/02/08/the-wine-media-the-wine-brand-and-the-wine-message-read-it-or-weep/#comment-12255 1WineDude Tue, 09 Feb 2010 16:32:58 +0000 http://www.1winedude.com/index.php/2010/02/08/the-wine-media-the-wine-brand-and-the-wine-message-read-it-or-weep/#comment-12255 Yeah - it ain't short! Yeah – it ain't short!

]]> By: Lauren http://www.1winedude.com/index.php/2010/02/08/the-wine-media-the-wine-brand-and-the-wine-message-read-it-or-weep/#comment-12254 Lauren Tue, 09 Feb 2010 15:47:45 +0000 http://www.1winedude.com/index.php/2010/02/08/the-wine-media-the-wine-brand-and-the-wine-message-read-it-or-weep/#comment-12254 Excellent podcast and I'm still listening ... thanks Excellent podcast and I'm still listening … thanks

]]> By: James McCann http://www.1winedude.com/index.php/2010/02/08/the-wine-media-the-wine-brand-and-the-wine-message-read-it-or-weep/#comment-12253 James McCann Tue, 09 Feb 2010 14:59:37 +0000 http://www.1winedude.com/index.php/2010/02/08/the-wine-media-the-wine-brand-and-the-wine-message-read-it-or-weep/#comment-12253 Thanks for the reply. Rick does a great job for St. Supery, building a large following and delivering interesting content. At the end of the day, (or year) doesn't he need to show some sort of ROI? And if he does, how do you measure that? I think that one of the challenges facing social media is that for a medium sized winery, hiring someone like Rick could mean hiring one less salesperson in the field who is also interacting with hundreds of stores and thousands of consumers. That person is able to show how they moved the needle, which is much more difficult for Rick. Thanks for the reply. Rick does a great job for St. Supery, building a large following and delivering interesting content. At the end of the day, (or year) doesn't he need to show some sort of ROI? And if he does, how do you measure that?

I think that one of the challenges facing social media is that for a medium sized winery, hiring someone like Rick could mean hiring one less salesperson in the field who is also interacting with hundreds of stores and thousands of consumers. That person is able to show how they moved the needle, which is much more difficult for Rick.

]]> By: 1WineDude http://www.1winedude.com/index.php/2010/02/08/the-wine-media-the-wine-brand-and-the-wine-message-read-it-or-weep/#comment-12252 1WineDude Tue, 09 Feb 2010 14:34:56 +0000 http://www.1winedude.com/index.php/2010/02/08/the-wine-media-the-wine-brand-and-the-wine-message-read-it-or-weep/#comment-12252 I'm KICKING myself now because I cannot recall where I saw the results for St Supery! Sorry!! But there are a couple of resources that have very similar info. that might be useful: <a href="http://twitter09.wordpress.com/the-book/case-study-wineries/" target="_blank">http://twitter09.wordpress.com/the-book/case-stud...</a> <a href="http://bit.ly/d6A9f3" target="_blank">http://bit.ly/d6A9f3</a> (Slide deck) I'm KICKING myself now because I cannot recall where I saw the results for St Supery! Sorry!!

But there are a couple of resources that have very similar info. that might be useful:
http://twitter09.wordpress.com/the-book/case-stud…
http://bit.ly/d6A9f3 (Slide deck)

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