Comments on: Murphy-Goode’s “Dream Job” Winner – and What It Means for Wine

By: Michael Homula

Michael Homula — Tue, 28 Jul 2009 17:25:46 +0000

As with any great social media, marketing or "anything" campaign the results must be measured properly in order to evaluate success. While I have no doubt Hardy will be a great voice and engage people in a way MG never has experienced the trick is the ROI of the entire affair.

Even other industries and businesses have struggled to quantify, qualify and measure the ROI of social media endeavors beyond the anecdotal. There is some quantifiable numbers and statistics starting to show up in the recruiting space for the ROI of social media in finding, attracting and hiring talent but even that is under some intense scrutiny from business professionals.

Time and results will tell. It's all about the metrics and the real world ROI in terms of new customers, revenue, bottles sold, new markets entered etc. Those are the numbers many are waiting, with baited breath, to see.

Go get em' Hardy and great post Joe!
Michael

By: Michael Homula

Michael Homula — Tue, 28 Jul 2009 17:25:46 +0000

Go get em' Hardy and great post Joe!
Michael

By: 1WineDude

1WineDude — Tue, 28 Jul 2009 04:40:10 +0000

If I had to look into my crystal ball… I'd guess that Hardy will continue to provide interesting and honest content via both DSW and M-G, though we can likely assume some editing will take place for the M-G content.

As for what comes afterwards – I think that result will end up being positive for both wineries AND bloggers…

By: 1WineDude

1WineDude — Tue, 28 Jul 2009 04:40:10 +0000

As for what comes afterwards – I think that result will end up being positive for both wineries AND bloggers…

By: Charlie Olken

Charlie Olken — Mon, 27 Jul 2009 20:39:54 +0000

Seems to me that we all know who a guy who works for a winery works for. There has never been any attempt to portray it differently by MG or KJ. I expect, as we all do, that Hardy will do as good a job as he can in attracting attention to MG via the new media.

What none of us know is whether he will be a great read in that role or an unmitigated shill. And none of us know whether this job will lead to bigger and better things for him and start a trend at wineries or not.

I think Winer is too pessimistic about free content on the internet. I see it as just the opposite. There is an amazing amount of free content, but as AppellationAmerica found out, free content costs money and time, and those twin demands are going to limit how much free content will be available over time and certainly what kinds of free content.

Still, Hardy has a nice gig. I hope he enjoys it, and I hope when it's over, he will find another nice gig or be happy to go back to his previous stand.

By: 12 Month Wine

12 Month Wine — Sun, 26 Jul 2009 12:42:52 +0000

[...] Murphy-Goode's “Dream Job” Winner – and What It Means for Wine | 1 … [...]

By: hsiemonfla (Skip Siemon)

hsiemonfla (Skip Siemon) — Sun, 26 Jul 2009 00:05:52 +0000

Murphy-Goode winery hires Hardy Wallace at $10k/mo. for six-month gig to drink wine, promote winery. http://tinyurl.com/n8sdxh

By: 1WineDude

1WineDude — Sat, 25 Jul 2009 06:40:33 +0000

Some amazing content is available for free, though…

By: 1WineDude

1WineDude — Sat, 25 Jul 2009 06:39:36 +0000

Good questions. We'll see – for me, Hardy has built up enough cred. that I'm willing to hear how it will be approached before writing it off.

By: Winer

Winer — Sat, 25 Jul 2009 02:12:28 +0000

In re: St. Vini and others: Ummm, as Homer would say, and no, not he of the wine-dark sea, but that other Homer, Doh! Once you take a buck from the man, the man owns you. Period. I don't see how anyone can put the word "independent" in any sentence involving this whole thing with a straight face. It's the payola of our time, and things are only going to get worse as media outlets decline and the quote unquote FREE CONTENT internet model prevails. Crap in, crap out, you get what you pay for, and you pay for what you get.