Comments on: Murphy-Goode’s “Dream Job” Winner – and What It Means for Wine http://www.1winedude.com/index.php/2009/07/22/tell-me-something-goode-part-ii-we-have-a-winner/ A Serious Wine Blog For the Not-So-Serious Drinker Fri, 10 Feb 2012 23:52:34 -0500 hourly 1 http://wordpress.org/?v=3.3.1 By: Michael Homula http://www.1winedude.com/index.php/2009/07/22/tell-me-something-goode-part-ii-we-have-a-winner/#comment-7275 Michael Homula Tue, 28 Jul 2009 17:25:46 +0000 http://1winedude.com/index.php/2009/07/22/tell-me-something-goode-part-ii-we-have-a-winner/#comment-7275 As with any great social media, marketing or "anything" campaign the results must be measured properly in order to evaluate success. While I have no doubt Hardy will be a great voice and engage people in a way MG never has experienced the trick is the ROI of the entire affair. Even other industries and businesses have struggled to quantify, qualify and measure the ROI of social media endeavors beyond the anecdotal. There is some quantifiable numbers and statistics starting to show up in the recruiting space for the ROI of social media in finding, attracting and hiring talent but even that is under some intense scrutiny from business professionals. Time and results will tell. It's all about the metrics and the real world ROI in terms of new customers, revenue, bottles sold, new markets entered etc. Those are the numbers many are waiting, with baited breath, to see. Go get em' Hardy and great post Joe! Michael As with any great social media, marketing or "anything" campaign the results must be measured properly in order to evaluate success. While I have no doubt Hardy will be a great voice and engage people in a way MG never has experienced the trick is the ROI of the entire affair.

Even other industries and businesses have struggled to quantify, qualify and measure the ROI of social media endeavors beyond the anecdotal. There is some quantifiable numbers and statistics starting to show up in the recruiting space for the ROI of social media in finding, attracting and hiring talent but even that is under some intense scrutiny from business professionals.

Time and results will tell. It's all about the metrics and the real world ROI in terms of new customers, revenue, bottles sold, new markets entered etc. Those are the numbers many are waiting, with baited breath, to see.

Go get em' Hardy and great post Joe!
Michael

]]> By: Michael Homula http://www.1winedude.com/index.php/2009/07/22/tell-me-something-goode-part-ii-we-have-a-winner/#comment-7276 Michael Homula Tue, 28 Jul 2009 17:25:46 +0000 http://1winedude.com/index.php/2009/07/22/tell-me-something-goode-part-ii-we-have-a-winner/#comment-7276 As with any great social media, marketing or "anything" campaign the results must be measured properly in order to evaluate success. While I have no doubt Hardy will be a great voice and engage people in a way MG never has experienced the trick is the ROI of the entire affair. Even other industries and businesses have struggled to quantify, qualify and measure the ROI of social media endeavors beyond the anecdotal. There is some quantifiable numbers and statistics starting to show up in the recruiting space for the ROI of social media in finding, attracting and hiring talent but even that is under some intense scrutiny from business professionals. Time and results will tell. It's all about the metrics and the real world ROI in terms of new customers, revenue, bottles sold, new markets entered etc. Those are the numbers many are waiting, with baited breath, to see. Go get em' Hardy and great post Joe! Michael As with any great social media, marketing or "anything" campaign the results must be measured properly in order to evaluate success. While I have no doubt Hardy will be a great voice and engage people in a way MG never has experienced the trick is the ROI of the entire affair.

Even other industries and businesses have struggled to quantify, qualify and measure the ROI of social media endeavors beyond the anecdotal. There is some quantifiable numbers and statistics starting to show up in the recruiting space for the ROI of social media in finding, attracting and hiring talent but even that is under some intense scrutiny from business professionals.

Time and results will tell. It's all about the metrics and the real world ROI in terms of new customers, revenue, bottles sold, new markets entered etc. Those are the numbers many are waiting, with baited breath, to see.

Go get em' Hardy and great post Joe!
Michael

]]> By: 1WineDude http://www.1winedude.com/index.php/2009/07/22/tell-me-something-goode-part-ii-we-have-a-winner/#comment-7254 1WineDude Tue, 28 Jul 2009 04:40:10 +0000 http://1winedude.com/index.php/2009/07/22/tell-me-something-goode-part-ii-we-have-a-winner/#comment-7254 If I had to look into my crystal ball... I'd guess that Hardy will continue to provide interesting and honest content via both DSW and M-G, though we can likely assume some editing will take place for the M-G content. As for what comes afterwards - I think that result will end up being positive for both wineries AND bloggers... If I had to look into my crystal ball… I'd guess that Hardy will continue to provide interesting and honest content via both DSW and M-G, though we can likely assume some editing will take place for the M-G content.

As for what comes afterwards – I think that result will end up being positive for both wineries AND bloggers…

]]> By: 1WineDude http://www.1winedude.com/index.php/2009/07/22/tell-me-something-goode-part-ii-we-have-a-winner/#comment-7255 1WineDude Tue, 28 Jul 2009 04:40:10 +0000 http://1winedude.com/index.php/2009/07/22/tell-me-something-goode-part-ii-we-have-a-winner/#comment-7255 If I had to look into my crystal ball... I'd guess that Hardy will continue to provide interesting and honest content via both DSW and M-G, though we can likely assume some editing will take place for the M-G content. As for what comes afterwards - I think that result will end up being positive for both wineries AND bloggers... If I had to look into my crystal ball… I'd guess that Hardy will continue to provide interesting and honest content via both DSW and M-G, though we can likely assume some editing will take place for the M-G content.

As for what comes afterwards – I think that result will end up being positive for both wineries AND bloggers…

]]> By: Charlie Olken http://www.1winedude.com/index.php/2009/07/22/tell-me-something-goode-part-ii-we-have-a-winner/#comment-7242 Charlie Olken Mon, 27 Jul 2009 20:39:54 +0000 http://1winedude.com/index.php/2009/07/22/tell-me-something-goode-part-ii-we-have-a-winner/#comment-7242 Seems to me that we all know who a guy who works for a winery works for. There has never been any attempt to portray it differently by MG or KJ. I expect, as we all do, that Hardy will do as good a job as he can in attracting attention to MG via the new media. What none of us know is whether he will be a great read in that role or an unmitigated shill. And none of us know whether this job will lead to bigger and better things for him and start a trend at wineries or not. I think Winer is too pessimistic about free content on the internet. I see it as just the opposite. There is an amazing amount of free content, but as AppellationAmerica found out, free content costs money and time, and those twin demands are going to limit how much free content will be available over time and certainly what kinds of free content. Still, Hardy has a nice gig. I hope he enjoys it, and I hope when it's over, he will find another nice gig or be happy to go back to his previous stand. Seems to me that we all know who a guy who works for a winery works for. There has never been any attempt to portray it differently by MG or KJ. I expect, as we all do, that Hardy will do as good a job as he can in attracting attention to MG via the new media.

What none of us know is whether he will be a great read in that role or an unmitigated shill. And none of us know whether this job will lead to bigger and better things for him and start a trend at wineries or not.

I think Winer is too pessimistic about free content on the internet. I see it as just the opposite. There is an amazing amount of free content, but as AppellationAmerica found out, free content costs money and time, and those twin demands are going to limit how much free content will be available over time and certainly what kinds of free content.

Still, Hardy has a nice gig. I hope he enjoys it, and I hope when it's over, he will find another nice gig or be happy to go back to his previous stand.

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