Hey, Napa Cab. Yeah, you.
You better watch yer back!
That’s the underlying theme that I gleaned from a recent report by research group Wine Opinions. The report was introduced at the last Wine Industry Financial Symposium in Napa. There’s been a good amount of interesting discussion on the ‘Global Interwebs’ about the report’s list of top wine bloggers, measured by how frequently the blogs were visited by the wine industry respondents who contributed to the report survey. I should note that the top 2 bloggers in the report (Eric Asimov and Eric Orange) aren’t technically bloggers… which probably says something about wine blogging but that’s fodder for another post (or another blogger)…
Anyway, the report, titled Tracking the Trends of the Wine Trade, collects the views of wine trade insiders (mostly male, and mostly Boomers) on the current state of affairs in the world of wine. Outside of the report’s take on the movers & shakers of the wine blogging community, not much has been mentioned about the report’s implications on the wine industry itself, and on Napa wine in particular, or more specifically on Napa Cabernet.
This is where it helps to know one of the report’s participants, because the report potentially says a lot about how the wine industry, and its customers (that’s you) are viewing Napa Cab right now. The Wine Opinions report has a message for Napa Cab.
And that message is… Watch your back… Washington is fast at your heels…