Posts Filed Under wine publications

Wine And Politics: A Clarification

Vinted on October 3, 2018 binned in commentary, wine publications
Wine and politics Tasting Panel

image: Facebook.com

My friend, fellow wine competition judge, and colleague (sorry, bro!) Michael Cervin recently asked me to offer up a comment or two (I agreed to do so on the record) for a piece he was writing for The Tasting Panel magazine, focusing on how (or if) political leanings impacted the wine business.

Michael published a screenshot of his interesting and well-written piece, which includes quotes from other people that I know and respect in the wine industry, and so I am also including it here (above) under the assumption that it’s okay to share.

I am quoted in the article as basically saying that I don’t think about anyone’s politics when it comes to wine, and that I happen to fine wine-industry-types among the more level-headed and reasonable folk when it comes to debating politics in a civil manner. Reflecting back on it, this isn’t entirely accurate, so I felt that I should include a clarification (or two, or three, knowing me), because, well, we live in some heated times when it comes to all of this political sh*t…

Read the rest of this stuff »

4

 

 

Aces In The Hole (A Nizza DOCG Deep-dive For MyNameIsBarbera.com)

Vinted on August 8, 2017 binned in Italian Wine, wine publications
Nizza DOCG MyNameIsBarbera.com

image: MyNameIsBarbera.com

The latest article in my storytelling Monferrato journey is now available over at MyNameIsBarbera.com, and in it we take a deeper dive directly into the terroir (and I mean down to the dirt level!) of the venerable Nizza DOCG.

Those of you who have been following along with my Northern Italian antics might recall that we already compared Nizza Barbera wines to James Bond, and I need to warn you that I inject that comparison with a healthy dose of prose steroids in this most recent piece. You have been warned.

What I didn’t have opportunity to dig into during the penning of this article was the specifics of my personal experience with older Nizza wines, which came via the excellent talents (and, thankfully, well-stocked wine library) of the venerable Tenuta Olim Bauda. I close with a handful of pics from my 2016 visit to that beautiful estate, ostensibly to increase whatever jealous rage I’ve already induced by mentioning the library tasting (warning, cute winery-dog-eating-grapes included)…

Cheers!

1

 

 

Dropping The Mic On Online Wine ROI (TMRW Engine’s 2016 Digital Wine Report)

Vinted on May 17, 2016 binned in wine news, wine publications
TMRW Engine 2016 report 1

image: TMRW Engine

So much of the material upon which 1WD was built consists, essentially, of opinion pieces (in fact, four or five years ago I sat on a panel focused specifically on opinion writing alongside Lettie Teague and Jon Bonne, about which I imagine both of whom are still scratching their heads).

But over the years, I’ve tempered (well… by my standards, anyway) the opinion-heavy pieces here in favor of conclusions that can be drawn from data. The older that I get, the more I want to see opinion bolstered by something other than the biased, fallible memories of people’s experiences (including my own).

Which is why I get royally pissed at the the wine world’s penchant for defaulting to the data-devoid opinions of entrenched personalities, particularly when it comes to denying the return on investment (ROI from here on out) of wine online (usually with the concept of social media directly in the cross-hairs).

While it seems common sense that their must be at least some ROI for wine brands in talking directly with their consumers (which is part and parcel of what social media online can catalyze), remember that data trump opinions, even when those opinions align perfectly with common sense.

Fortunately, the wine world now has some compelling data that demonstrate a plausible link between online social interactions and ROI. Yes, in terms of real people actually spending real money on wine

Read the rest of this stuff »

13

 

 

Why You Should Care When The Clock Strikes Wine O’Clock (Thoughts On The Enolytics 2016 Report)

Vinted on April 27, 2016 binned in commentary, wine publications

My first reaction to the recently-published study/synopsis on “Wine O’Clock” issued by the new firm Enolytics:

Well… yeah… no sh*t!

My second reaction to the recently-published study/synopsis on “Wine O’Clock” issued by the new firm Enolytics:

Wait… holy crap! This is actually important (and I am an idiot)!

At first blush, you might have the same misguided reaction to the report that I did (following the link above, you can read the free version; the full report will set you back $399). Essentially, the study suggests that wine consumers are most willing to engage in content and purchase research about wine during the time that you would most likely guess that they’re drinking the stuff. To wit, here’s a screen-print from the free version of the report:

Wine O’Clock 2016

image: enolytics.com

There you go; we ramp up on such activity from about 4-5PM to 9PM, local time. I don’t know about you, but if you asked me when Wine O’Clock was, I’d have guessed those exact times with an accuracy of about 30 minutes on either side. The report goes on to state:

“Wine consumer engagement increases sharply beginning at 4pm and declines sharply after 9pm (local time).”

So… we start engaging about wine when we imagine drinking the stuff right before dinner, and stop when we are either too drunk to care, need to put the kids to bed, or fall into a stupor of self-loathing and cry ourselves to sleep, etc.

Now, before you succumb to the temptation to declare “no shit!” and pour yourself a glass (assuming it’s around 4PM local time), there’s more to this story that you need to see. Take a quick peek under the kimono of the Wine O’Clock report, and (assuming it’s closer to 4PM local time for you than 9PM, and you’re still sober enough), you’ll see why it’s actually pretty important info. for the wine world…

Read the rest of this stuff »

3

 

 

The Fine Print

This site is licensed under Creative Commons. Content may be used for non-commercial use only; no modifications allowed; attribution required in the form of a statement "originally published by 1WineDude" with a link back to the original posting.

Play nice! Code of Ethics and Privacy.

Contact: joe (at) 1winedude (dot) com

Google+

Labels

Vintage

Find

Sign up, lushes!

Enter your email address to subscribe and get all the good stuff via email.

Join 35,562 other subscribers