I was recently contacted by the folks over at Etching Expressions, a service that provides custom etched wine bottles and personalized wine labels, complete with vino in bottle.
They wanted to send me a sample, but not for the usual reason of hoping that it might turn into a formal review. No, this was to potentially counter a review of their products that I penned back in June… of 2009.
In that post, I gave high marks the top-notch bottle etching that EE pulled off (a custom job, by the way, using one of the 1WD t-shirt logos). I gave not-so-high marks to the generic plonk of a wine that they used to fill that sample bottle.
And there, my friends, was the rub.
It seems that on the Global Interwebs (and no, I will NOT stop using that dorky phrase anytime soon), reviews can get to be sticky matters. Which is one of the reasons, I think, that wine and product producers of all stripes clamor to get folks on the web with half-decent following to cover their products: these things live virtually (in both senses of the word) forever. Of course, the double-edge of the sword that cuts you is the negative review that happens to get published, which is probably why most people steer clear of the negative stuff (I myself have just found too much good shiz to tell you about lately, making the potential negative coverage a lot more difficult to justify in terms of taking up virtual real estate here on 1WD). In this case, EE couldn’t seem to get a Google search result without my less-than-stellar 2009 review popping up front-and-center; not great for brand perception on-line, I suppose.
And so I gave EE the okay to send me another product sample for possible review, and told them I’d amend the previous review to account for the fact that their vino selection had been substantially upgraded in the years between my visits. And I can tell you that I was more than pleasantly surprised by what I found both outside and inside that new sample…
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I’m guessing that your friends/relatives/loved ones didn’t follow my previous advice on what to get you for the holidays, so in this video I offer up two excellent wine gadgets to buy with the money you get from returning whatever crappy, single-purpose, never-gonna-use-‘em wine gizmos you received. You’re welcome ;-).
Mentioned in this episode:
I need to preface this tale of a (somewhat-failed) experiment by telling you (aside from the normal disclosure that I received all of the products as samples for possible review) that I have nothing against massive on-line tasting events like the recent #ChampagneDay (or its also recent big-brother #CabernetDay).
I’ve got a long history (since Day One, actually) with TasteLive.com, who kind of started the whole kumbaya-peace-love-and-Marsha-Brady-let’s-all-taste-together-on-line thang in the first place, after all. And I love the communal aspect, and the conviviality, that are at the heart of those tasting events.
It’s just that it doesn’t feel as though Champagne or Cabernet Sauvignon need their own tasting days. I mean, from a brand-recognition standpoint, these wines are like Pepsi or the Chicago Bulls. It’s not like no one’s ever heard of them, or never drinks the stuff, or that they have pricing issues on the high end.
So I’m kind of waiting for the underdog wine tasting day on twitter, myself (#BonardaDay, anyone?) before I get too excited about these grape-themed events.
But the twitter peeps were a persistent bunch, asking me (many times) about participating in #ChampagneDay last week, so eventually I caved into the pressure… of wanting Champagne to pair with take-out sushi for dinner that night (which is a f*cking EPIC food-and-wine pairing, by the way). Because I am a slave to the evil twin drives of surprise and novelty, and because I know my place in the Roberts household (lower on the totem pole than my daughter, but slightly higher than my dog… I think), I decided to to pop open the bubbly and pair it with… samples of cookies specifically designed (or, at least, specifically marketed!) to pair with Sparkling wine.
The results? Not-so-Epic…
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