I was recently contacted by a nice fellow by the name of David Cray. He seems nice, anyway, from our brief email discussions (it’s probably because he’s Canadian – they all seem to be nice, don’t they?). Anyway, David is an Associate Professor at the Sprott School of Business at Carleton University in Ottawa, Canada,…
Category: wine polls
How Should Wine Be Marketed To YOU? (Survey)
I was recently contacted by Rachel Lewis, who is currently working on a marketing master thesis centering on consumer preferences in the US wine market. And YOU can help! According to Rachel: “I am currently doing my marketing master thesis for the Aarhus School of Business located in Aarhus, Denmark. I am originally from Minnesota…
Take The Power Back: Have Your Say on Hot Wine Topics!
The rage is relentless We need a movement with a quickness You are the witness of change And to counteract We gotta take the power back Sometimes I wonder if the Internet should have a theme song. I’d nominate Rage Against The Machine’s Take The Power Back, given the possibilities of democratization that the connected…
The Surreptitious Pour: Sneaking Top Shelf Wine in the Economic Downturn
A recent article by Catherine Rampell of the New York Times really caught my attention. In it, Catherine explores the recent wine buying trend in “trading down” – buying less expensive wines rather than splurging on the really pricey stuff (read the full article). One of the interesting things she found is that wine retailers…
