I recently received a press release from the Wine School of Philadelphia, with whom I’ve been discussing taking part in their Sommelier Smackdown event series (basically, in a Smackdown event the Wine School staff take on local wine personalities and wine pros in a contest to match up wines with dinner recipes, and usually much merriment / fun / smack-talk ensues).
So far, we haven’t been able to nail down a mutually available date, and both the Wine School of Phila. and I had been lax in following up to make it happen. Their recent press release helped to clear things up, though – turns out that the reason things have been delayed (and I am not making this up) is that they’ve been issued a cease and desist order on the Sommelier Smackdown event series – from World Wrestling Entertainment!
Vince McMahon Issues Smackdown Against Wine School
Philadelphia, PA. Vince McMahon is taking on his oddest foe to date: a sommelier wine tasting. The World Wrestling Entertainment, Inc., has issued a cease and desist against The Wine School of Philadelphia and its popular “Sommelier Smackdown” series of wine classes.
In a letter to the school’s owner, the WWE’s lawyers are threatened legal action if the school does not stop hosting the series of wine tastings. “I feel kind of special,” says Keith Wallace, “I am being picked on by Vince McMahon. I better start working out.”
The Sommelier Smackdown is a series of food and wine pairing events that take place in Philadelphia. The event pits a sommelier against a member of The Wine School team, and the audience gets to vote for the winner.
Mr. Wallace says he will not stop running the classes, at least for now. “They don’t have a leg to stand on. I am not going to bow down to a bully,” he says. “They claim that they own the term “smackdown” but they don’t.”
In response to the WWE threat, Wallace is calling out Mr. McMahon and the wrestler Chris Jerico to a wine-tasting double-team cage match.
Keith Wallace is the Founder and Director of The Wine School of Philadelphia. He is a contributing writer for The Daily Beast, and is currently working on his first book for Running Press.
Oh, sure, use the old “I can’t go head-to-head with you today, I’m in legal action with the WWE” excuse. Cowards!
But seriously, I imagine that you are having the same reaction that I did – as in, WTF?!?!?!
Let’s just get one thing clearer than a Loire Muscadet Sevre et Maine right now: I am NOT getting into a throw-down, folding-chair-throwing cage match with anybody over wine pairings…especially Robert Parker, because that guy is big…
And just like that… it was all over.
What was arguably the largest publicity-minded event in the history of U.S. winemaking is over, as the reality-TV-inspired A Really Goode Job contest thrown by Murphy-Goode winery has finally come to an end.
I’m extremely pleased to report that 1WineDude.com friend Hardy Wallace of DirtySouthWine.com has been named the winner, and will begin his 6-month post as Murphy-Goode main media man on August 15th.
Frequent 1WineDude.com readers will recall that Hardy was my pick back in May when the contest first started taking off. Personally, I’m pleased as sangria-punch to see Hardy get the attention, accolades, and the job of his dreams. You can view the entire press release on the winning announcement here.
The entire event garnered a massive amount of publicity (both positive and negative), and saw job opportunities open up to several of the participants as wineries were exposed to the increasing power of social media and Internet-based marketing as a result of the campaign.
What does it mean for the world of wine? It’s good news for Hardy, great news for Murphy-Goode, and even better news for wine and social media as a whole…
Read the rest of this stuff »
The most recent Twitter Taste Live! event, featuring wines from St. Supery and drawing over 700 twitter updates from event participants, was featured this week on Yahoo!.TECH!
Fellow wine bloggers Natalie MacLean, SwirlGirls, and yours truly were also mentioned!
What I liked most about the article was this tidbit, which shows that the author was indeed tuned in to the balladromic course of the TTL happenings:
“Not surprisingly by the end of the three-hour tasting, the tweets became a bit less coherent.”
Anyway – glad to see TTL getting the coverage. Check out the article after the jump:
In a stunningly brilliant example of shameless promotion on multiple levels, Murphy-Goode winery is hosting a competition to hire a Web 2.0 –savvy wine-lover to become their on-line marketing mouthpiece for 6 months, making around $60 Gs. The job will entail promoting Sonoma County wine country, while also working with Murphy-Goode winemaker David Ready, Jr. to create a new wine.
They’re calling the the competition “A Really Goode Job” and it’s understandably gaining quite a lot of buzz on-line. In fact, Murphy-Goode is already sitting pretty on this deal, as they’ve probably scored way over $60K in media exposure over this and the competition is just now picking up steam.
I’m excited to report that a friend of 1WineDude, Hardy Wallace of Atlanta’s excellent Dirty South Wine blog, is in the running for the Job – and he needs your vote!
I’d be hard-pressed to think of someone better qualified (not to mention better suited) to the job than Hardy. To get the scoop on Hardy’s story and why he’s applying, check out goodetobefirst.com
Hardy’s application vid below, and it’s a classic. Check it out and then head on over to areallygoodejob.com and Vote Dirty!