Posts Filed Under wine news

Why Is It Always Someone Else’s Fault? (Thoughts On Slipping Wine Sales)

Vinted on January 26, 2016 binned in commentary, wine buying, wine news

Dr Who told you so

One of the staples of my recent speaking gigs to wine marketing types has been that wine, having achieved extraordinary success in the USA in recent years, are now a big target. A small example:

During a speaking gig at Taste Washington, I remember seeing the beer brand stands at the event and laughing to myself. Someone next to me at the time (who was involved in the organization of the event) asked me what was amusing me, and I answered “the beer stands.”

“But why are they funny? They’re great sponsors!”

“I’m sure that they are,” I answered, “because this is one of the cheapest and best ways for them to steal wine customers that I have ever seen!”

I’ve been preaching (let’s call it what it is, after all) for the last couple of years that everyone is going to be gunning for wine: beer, spirits, coffee, pretty much all beverages. That’s because once you reach the top – which wine has, in a very real sense, done – everyone can see more of your ass, and it becomes a nice, large, juicy sales-acquisition target.

For the impatient: the bottom line is that the a declining US wine consumption has been totally predictable for the last 3+ years, and the efforts required to reverse it have been around for just as long, and (it’s absurd that I even need to type this next part) it’s not the fault of the changing wine buying demographic for wines under $20.

For those wishing for more detail: we now have two interesting canary-in-a-coalmine examples to consider that suggest that is actually what is happening….

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Don’t Yet Weep For Vinous Humanity (Wine.com’s Top 100 Wines 2015)

Vinted on December 10, 2015 binned in commentary, wine news

Hey, speaking of popularity contests

Wine.com 100 2015

image: wine.com

Another top-100 list was recently published, only in this case it’s (thankfully) not about wine blogs, but about wine sales: Wine.com’s annual Top 100 wines, chosen strictly by sales numbers (as they put it, “While many publications rank wines based on the opinions of their wine critics, we wanted our customers to be the judge, voting with their wallets…“).

I’m probably going to get flamed for typing this, but the top ten in the 2015 version of Wine.com’s 100 does NOT make me weep for our vinous huminty. Quite the contrary, actually; while it’s not going to polish the tastevins for most of the hipster sommeliers out there, I think that the 2015 Wine.com 100 speaks of general good tidings in terms of the How/What/How Much when it comes to wine consumers parting with their hard-earned cash…

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No No No No No No NO (Wine Is Still Not A Good Investment)

Vinted on November 17, 2015 binned in commentary, wine news

Recently, the Drinks Business reported that, according to Vin-X’s head of procurement Martin Pruszynski, “fine wine investment has been the best overall performer when total growth across major asset classes since 1988.”

No no no no no no NO.

Not again.

It seems that almost every year I write this retort. My view on this has not changed one iota in the last twelve months, despite Martin Pruszynski’s assessment that fine wine prices have outpaced the Dow Jones and S&P 500. The Vin-X findings are, in my opinion, closer to smoke-and-mirrors than to anything substantial.

Bear in mind that I am NOT an investment expert, and therefore I am NOT offering any true investment advice here. But I did semi-retire (in terms of being able to switch career gears) at the age of 40, so make your own assessment of how well I manage money, and the value of my opining on the subject. And my opining in a nutshell is that “investing” in fine wine (in terms of hoping it will accrue in value, and that you will actually be able to realize that gain) is basically a a really, really poor way to utilize your money…

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