Posts Filed Under wine news
Pssst! Hey! Wanna vote Naked?
I was recently a judge for a contest that Naked Wines is running, in which winemakers made video pitches describing what fantasy/dream wine they would create if they had an extra $100Gs laying around (for more info. on what Naked Wines is all about, check out the interview we did with founder Rowan Gormley).
In this case, however, one of the winemaker finalists in the contest can actually win the $100Gs to go and make the wine.
I helped whittle down the numerous video entries in order to select the eight finalists. The judges also included Naked Wines Archangel Kent Reynolds, Naked Wines staffers Matt Parish (chief winemaker) and Anne Saunders (US managing director), as well as few notable friends of mine: Jeff Siegel (of WineCurmudgeon), Tom Wark of Fermentation, and #winelover founder and globetrotting-firend-to-just-about-everyone Luiz Alberto.
While some of the video entries certainly made excellent cases for why some people are better suited for making wine than for making videos, for the most part the pitches were excellent, the finalist group diverse and interesting, and I’m looking forward to seeing which one of these wines makes it to the birthing stage.
You can go vote for your favorite online (so, theoretically, you could actually vote naked) until July 4th over at https://us.nakedwines.com/winemakerfantasy2016.
How many of you caught the recent diatribes by both Guy Woodward (of Harpers) and Monika Elling (of Foundations Marketing Group in New York City) regarding the under-representation of women in the wine biz?
This quote from Elling summarizes the view pretty succinctly:
“I’ve been in the business some time and experienced it from several angles, and in the US specifically, where women buy over 70% of the total wine sold, the people that are gatekeepers are 99.9% men, so there in itself lies a massive disconnect… The wine industry by and large globally is stuck in another century, and despite a tremendous amount of change on the production side to bring that up to speed, the other elements show an entire sector woefully lacking is communication and marketing side.”
Now, before I go ahead and agree with this – which I will – and offer my own thoughts on what could be done to help even the playing field, I feel compelled to first point out that, to me, the articles linked above are misleading.
I say this not because we all simply like to bitch and moan about stuff in the wine biz (which we do, male and female alike).
I say this because we can’t ignore the fact that three of the most influential consumer-facing wine publications – JancisRobinson.com, The Wine Advocate, and Wine Enthusiast – are all essentially helmed by women. Think about that for a minute, because it’s important.
While women certainly are not, at the time of this writing, represented proportionally to their consumer buying influence in positions of power throughout the wine trade, one could certainly argue that the are already achieving dominance within certain sectors of the wine biz. At least, they are as measured by holding positions of power in media that have considerable influence with both consumers and professional wine purchasers.
Ok, having said that… yeah, I agree that the wine biz, by most other counts, is still a club for white dudes. Usually older ones, at that.
There is, however, one simple way in which women winemakers, women farmers, women importers, and women PR reps can start to take the power back, and thus hopefully begin to tilt the tide of representation more fairly in line with their consumer buying majority…
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The wine media world has been tripping over itself to cover the recently-announced ceasing of operations by In Pursuit of Balance (IPOB), an organization of producers that held tastings of wines that fit what the organizers and their tasting panel deemed to be New World wines of particularly elegant expression. In other words, wines that were generally less fruit-bomb, and more high-acid/low-booze.
So much is being said about IPOB’s closure and what that means for the cold culture war of U.S. wine styles that, for me, we’ve lost sight of the most profound implication of that battle: its complete uselessness draws an ugly, unforgiving, damn-that’s-bright-’cause-it’s-last-call-at-the-bar illumination on just how very fucked up the wine business is right now.
For some of us who have been watching and covering IPOB since its inception, their organized tastings were a bit of fresh air; after all, why not expose wine consumers and media-types to a style of wine that is impeccably made, but offers an alternative to the high-octane, fruit-at-all-costs style of U.S. wine that has, by any reasonable account, dominated vinous press coverage for nearly three decades?
Apparently, the wine business is, in fact, so fucked up that, despite the fact that over thirty-five billion bottles of wine are released into the market every year, any style that doesn’t match up to that which has been primarily lauded in mainstream wine press is viewed as “wrong…”
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image: TMRW Engine
So much of the material upon which 1WD was built consists, essentially, of opinion pieces (in fact, four or five years ago I sat on a panel focused specifically on opinion writing alongside Lettie Teague and Jon Bonne, about which I imagine both of whom are still scratching their heads).
But over the years, I’ve tempered (well… by my standards, anyway) the opinion-heavy pieces here in favor of conclusions that can be drawn from data. The older that I get, the more I want to see opinion bolstered by something other than the biased, fallible memories of people’s experiences (including my own).
Which is why I get royally pissed at the the wine world’s penchant for defaulting to the data-devoid opinions of entrenched personalities, particularly when it comes to denying the return on investment (ROI from here on out) of wine online (usually with the concept of social media directly in the cross-hairs).
While it seems common sense that their must be at least some ROI for wine brands in talking directly with their consumers (which is part and parcel of what social media online can catalyze), remember that data trump opinions, even when those opinions align perfectly with common sense.
Fortunately, the wine world now has some compelling data that demonstrate a plausible link between online social interactions and ROI. Yes, in terms of real people actually spending real money on wine…
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