Posts Filed Under wine news

Millennials Aren’t Changing Wine – Access To Information Is

Vinted on November 11, 2015 binned in commentary, wine news
WSJ Millennials

image: wsj.com

If you read Lettie Teague’s recent WSJ column entry, titled How Millennials Are Changing Wine, you will find some interesting data suggesting that Millennials are not, in fact, changing wine nearly as much as many of us think that they are.

First, you’ll have to wade through polemics such as the opening quote from New York sommelier Jason Jacobeit, who decries his generation’s focus on feeling connected to a brand when it comes to purchasing wine: “A lot of mediocre wine is being sold on the basis of a story.”

I’ve got news for you, Jason: “a lot” is too subjective a term (a lot of money to me, for example, isn’t a lot of money to Bill Gates), and “mediocre” even more so, but based on what we know from real wine sales numbers, a lot of wine that we might generously call “so-so” or “mind-numbingly-boring” is sold to every generation of wine drinkers, in volumes that far eclipse what we might collectively think of as higher quality – or at least more interesting – vino.

Back to Teague’s WSJ piece: I’d also advise you to skip the latter section of the article, in which Lettie recounts a tasting with a “mini-focus group” of millennial wine drinkers. Given that this group consisted of “two men and two women ranging in age from 25 to 32,” it’s laughably dangerous from a statistical standpoint to draw any conclusions whatsoever on millennial wine drinking habits from the results of their conversation.

The real meat of the WSJ article lies in the sneak peek that it gives to an August Wine Opinions study of 2,634 wine drinkers, spanning in age groups from Millennial to Gen X to Baby Boomer. Through that study’s results, we get some fascinating insights into how U.S. wine drinkers actually approach buying their wine…

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Show Lake County Some Love

Vinted on September 15, 2015 binned in wine news

LoveLakeCounty

4,600 firefighters.

131,000 acres burned (and counting).

A little over 5 percent contained.

The Valley and Butte wildfires in California are wrecking havoc on thousands of lives, and are taking a serious toll on Lake County wine country in particular.

You can help out by visiting LoveLakeCounty.org, a list of donation centers of all stripes and types, which are focused on assisting those impacted by the wildfires. It’s a great and easily-navigated aggregation of what items are most needed, and where.

The list is compiled on a volunteer basis, and as of the time of this writing, not all of the donation centers on the list have been vested. As always, proceed generously, but with caution (I figured that you folks are smart enough to navigate the small risk there).

If you love California wine, please consider donating in whatever way that you can.

Cheers!

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Wine And Social Media: Not Just For The Tech Savvy

Vinted on August 18, 2015 binned in commentary, wine news
columbian.com

image: columbian.com

One of the speaking engagements where I scared everyone sh*tless with tough luv for which I was hired earlier this Summer was recently given a write-up in the Corks And Forks section of The Columbian’s website.

While I am flattered at the positive mention, I thought it worthwhile (because, hey, I need to kill time until it’s 4:30pm and I can drink wine without feeling too bad about it) to expand on a couple of things that author discusses in that write-up.

First, I am stoked that she picked up on something that I often mention during these talks, particularly when given to those who work inside of the wine biz…

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