Disappointed that your wine sales aren’t seeing an impact from your social media efforts? Then this study of the social media impacts experienced by nearly 400 U.S. wineries strongly suggests that you are approaching social media incorrectly. Which will come as a surprise to exactly.no-one who reads this big regularly. http://www.winebusiness.com/news/?go=getArticle&dataid=135492 A quick quote: “The…
Category: wine news
Investing In Fine Wine Is (Still) For Fools
We have (rather strong) anecdotal evidence that purchasing fine wines as investment vehicles is, for most people, an absurdly bad idea. Those examples, as strong as they are, could be criticized as falling under the “fallacy of small numbers” category, however, which might lead the hopelessly duped eternal optimists out there to conclude that in…
“David, The Wine4.Me App Is Here. Hello Jeanine.”
Those not getting the title reference today need to hang their heads in total shame! No wine for you!! Anyway… remember, about a year ago, when we talked about the data behind a new wine app, Wine4.me? Well, I’m pleased to tell you that the Wine4.me app is (finally!) available for download in iTunes. The…
More Proof That Social Influence Is Eroding The Power Of Traditional Wine Reviews
As if we needed any more evidence that consumer perception of wine isn’t all that materially different than how they interact with every other produce available in the market today, the results of a study titled In Vino Veritas? Social Influence on ‘Private’ Wine Evaluations at a Wine Social Networking Site published by Wine-Economics.org provides…