Today, I’m closing the loop and following up on the contest to find the next German Wine Queen, who was officially crowned last week in a final gala event featuring the six finalists culled from Germany’s 13 wine regions. The winner was Sonja Christchurch from the Mosel, who is a recent business graduate and has a day job as a wine journalist (right on!).
It’s interesting to see what the Wine Queen contestants have to go through to get into the finals and then be chosen for the top 3 slots, which includes the following tests:
A blind tasting
Describing a wine region (presumably a German one) within 45 seconds (which can’t be easy using long German words that probably take 15 seconds each to pronounce)
Identify six errors in a film about the Middle Rhine region (this one is my personal fave)
Stand up to an 80-member jury of wine experts, politicians and journalists
80-member jury? Are you kidding me? Masters of Wine candidates don’t need to do something that difficult, for Pete’s sake…
Anyway, you can check out a (very roughly translated) summary of the event here.
Congrats to the Mosel, and to the new Queen. I may start a petition soon to implement the Wine Queen program in the U.S. In my spare time.
What was arguably the largest publicity-minded event in the history of U.S. winemaking is over, as the reality-TV-inspired A Really Goode Jobcontest thrown by Murphy-Goode winery has finally come to an end.
I’m extremely pleased to report that 1WineDude.com friend Hardy Wallace of DirtySouthWine.com has been named the winner, and will begin his 6-month post as Murphy-Goode main media man on August 15th.
The entire event garnered a massive amount of publicity (both positive and negative), and saw job opportunities open up to several of the participants as wineries were exposed to the increasing power of social media and Internet-based marketing as a result of the campaign.
What does it mean for the world of wine? It’s good news for Hardy, great news for Murphy-Goode, and even better news for wine and social media as a whole…
In a stunningly brilliant example of shameless promotion on multiple levels, Murphy-Goode winery is hosting a competition to hire a Web 2.0 –savvy wine-lover to become their on-line marketing mouthpiece for 6 months, making around $60 Gs. The job will entail promoting Sonoma County wine country, while also working with Murphy-Goode winemaker David Ready, Jr. to create a new wine.
They’re calling the the competition “A Really Goode Job” and it’s understandably gaining quite a lot of buzz on-line. In fact, Murphy-Goode is already sitting pretty on this deal, as they’ve probably scored way over $60K in media exposure over this and the competition is just now picking up steam.
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