This is not just the final shot in terms of my coverage of the event, but literally the event’s “final shot” – below is the group photograph that we took at the conclusion of the 2010 Professional Wine Writers Symposium, with the attendees, speakers, and panel members lined up outside of the conference area at the posh Meadowood resort.
I’m pretty sure that the photo was taken by the uber-talented Steven Rothfeld, which probably explains why it makes a crowd of people that includes disreputables like me, Alfonso Cevola, “Papa” Charlie Olken, Steve Heimoff, and Alder Yarrow look respectable. Well, that and the majority of attendees and speakers who are all actually respectable.
I’m including it only for my own purposes of completeness and nostalgia, though I hope it provides some interesting “oh, I didn’t know that so-and-so was so tall / short / handsome / hot / not-so-hot” moments. The who’s-who list is below the group photo. Click to embiggen…
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Those of you on the Right Coast who think that GruVe is groovy would do well to check out the upcoming Austria Uncorked event in NYC on May 5th – and 1WD readers get a discount on tix!
Here are the details on the event, in which what looks like a ridiculous amount of Austrian wine is gonna be poured:
Unlimited wine tasting featuring wines from over 100 Austrian wineries and cuisine from New York City’s finest restaurants at Tribeca Rooftop, May 5th from 6 to 9pm.
Participating restaurants include Wallsé; Gordon Ramsey at the London; Seasonal Restaurant; Aldea; KLEE; BLT Prime; 10 Downing Food & Wine; Salumeria Rosi; Telepan; Recette; 15 East Restaurant, and Grandaisy Bakery.
COST: $55 in advance; $70 at the door. Tickets can be purchased from bottlenotes.com
Proceeds from the event will benefit GrowNYC’s "Learn It, Grow It, Eat It" program, a local education program that helps teens manage their health through hands-on gardening, nutrition education, and activities like community farm-stands.
Enter the coupon code AUSTRIANYC when ordering to receive your discount on tickets for the event (at the time of this writing, the discount is $10 off the advance purchase price!).
This week, Alder Yarrow posted video coverage of the Wine Writing & Social Media panel discussion that he moderated at the most recent Wine Writers Symposium held in Napa.
I was fortunate to have attended the Symposium and to have sat in on the panel that Alder moderated. It’s great to have the video captured for posterity, and in hindsight I’m not sure whether to laugh or to cry at the state of wine writing and its monetization possibilities.
In summary, there have probably never been so many challenges combined with so many potential opportunities when it comes to writing about wine and making any money while doing it.
The challenge is that, as we said in the panel discussion, “the genie is out of the bag” when it comes to free content and wine: people expect to be able to get high quality content about wine on the Internet, and pay nothing for it. This is putting severe downward pressure on wine writing payment in general.
The opportunity is that the market for consuming information about wine has never been larger, and the price of entry is free, for now. Personally, I fully expect that market to become saturated, after which it will become expensive to enter, and it won’t expand again for probably ten years. If you want the details on that, well, you’re gonna have to watch my not-so-pretty face on the video! Actually, fellow panelists Doug Cook, Steve Heimoff, and Patrick Comiskey make the video well worthwhile despite my inappropriately timed humor.
Would love to know your thoughts on this – please check out the video, and shout out in the comments; where is the future of wine writing and its monetization going? To hell in a hand basket? Or soaring to new heights?