Sometimes the best way to convey the essence of an event is via comparison. Especially when that event might be too noisy and hectic to capture on video. Or, when you’re video recorder isn’t fully charged, so all you have are pictures, words, and memories.
And teeth stains.
Honestly, I think that my dentist is about to have a windfall…
Such is the essence of Premiere Napa Valley, which recently took place (February 20th) at the Culinary Institute of America in St. Helena, and is the spot where members of the Napa Valley Vintners Association hock ultra low-production amounts (often only one barrel / 5 cases worth) of (presumably) ultra-premium red wine.
Winning lot bidders obtain a unique product available nowhere else on the planet, specially bottled for their restaurant / merchants / stores / etc., along with (presumably) bragging rights at achieving the exclusivity. In other words, it’s a (very stiff) competition, presenting (presumably) the best-of-the-best from 200 of Napa’s most storied and well-respected producers; a tooth-staining, mouth-puckering wine spectacle orgy of Cabernet-based California goodness.
As for the comparison: PNV is like a cross between Best In Show, the Superbowl, the Emmys, Calligula, and (with a lot of Japanese buyers thrown in for good measure) a Godzilla movie.
It will make sense, in a minute (or two)…
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Alternative title: “What I Learned (So Far) At the 2010 Professional Wine Writers Symposium in Napa”
- Symposium Chairperson and Wines & Vines editor Jim Gordon, may, in fact, be the sweetest and most patient person on the planet (there remains one more day of symposium activities in which to properly test this theory).
- The amount of downtime built into the entire week of Symposium activities is approximately 47 seconds.
- The amount of raw talent and brain power among the symposium attendees is staggering, but is immediately doubled in terms of IQ points the moment that AbleGrape.com founder, Yahoo search pioneer, and twitter search guru Doug Cook walks into the room.
- When you read aloud (over a loudspeaker) a tasting note that you’ve written in which you compare a glass of Syrah to an uncomfortable satin thong, you will piss off famed author, wine educator, and television personality Karen MacNeil [ Editor’s note: this was recently substantiated via personal experience. ]
- Both Eric Asimov and Steve Heimoff are practical, warm and charming in person (meaning that I have lost at least two bets and the week isn’t even over yet).
- Harlan wines will be poured judiciously at Symposium after-hours gatherings, but only when I am not available that evening to attend any of them.
- Journalism jobs, freelance writing gigs, and book deals net you more money than Amazon.com affiliate fees. But not much more.
- If you take the ethical standards of critical writing / wine review writing, combine them in number, double that number, square the result, and divide by 0.0002, you will arrive at roughly the number of ethical violations that I might have inadvertently committed. Before lunch. On day one.
- When Alder Yarrow uses the term “folks at our level” and you realize that he is talking about wine blog writing and is including you, you have to suppress the urge of performing a double-head-fake and then blushing.
- If you are serious about wine writing, then you should get serious about attending the Symposium in 2011.
Last week, Vino 2010 (self-described as “the biggest Italian wine event ever held outside of Italy”) officially touched down in NYC.
One of the most anticipated discussions of Vino 2010, at least in the eyes of PR, media, and wine writers, was the panel “Blogging on Wine and Social Networking: New Tools in reaching Consumers of Italian Wine” moderated by Anthony Dias Blue. 1WineDude.com readers will already know that I was a bit concerned when I’d heard that Dias Blue would be moderating, as I felt that he was too publicly anti-blogging based on quite negative statements he’d made about wine bloggers last year.
That was before I learned of the panel members, who included some very pro-blogging (and very, very talented) friends of mine (blogger Alder Yarrow, PR wiz Steven Raye, and search guru Duog Cook), and the very public and open way in which the panel would be held.
The panel result is freely viewable on the Vino 2010 website, and has been included below in its entirety. All 2+ hours of it. If you care at all about wine PR, wine writing, wine blogging, and how to engage them all in the changing wine marketplace, then Id say all 2 hours are required viewing – and this is coming from a guy who normally cannot watch more than 3 consecutive minutes of video at any one time.
Why? Because the panel members offer advice on how to engage wine writers in the new decade that is so spot-on it might as well be a blueprint for how it should be done.
Why is that important? Because wine brands need to get into the engagement game if they have any prayer of truly understanding (and ultimately influencing) the conversations happening about their brands.
And I know of what I (virtually) speak here, because last week I started getting a firsthand lesson in brand-awareness…
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