Posts Filed Under wine industry events

Mosel Hottie Crowned 61st German Wine Queen

Vinted on October 12, 2009 binned in german wine, wine industry events

Today, I’m closing the loop and following up on the contest to find the next German Wine Queen, who was officially crowned last week in a final gala event featuring the six finalists culled from Germany’s 13 wine regions.  The winner was Sonja Christchurch from the Mosel, who is a recent business graduate and has a day job as a wine journalist (right on!).

It’s interesting to see what the Wine Queen contestants have to go through to get into the finals and then be chosen for the top 3 slots, which includes the following tests:

  • A blind tasting
  • Describing a wine region (presumably a German one) within 45 seconds (which can’t be easy using long German words that probably take 15 seconds each to pronounce)
  • Identify six errors in a film about the Middle Rhine region (this one is my personal fave)
  • Stand up to an 80-member jury of wine experts, politicians and journalists

80-member jury?  Are you kidding me?  Masters of Wine candidates don’t need to do something that difficult, for Pete’s sake…

Anyway, you can check out a (very roughly translated) summary of the event here.

Congrats to the Mosel, and to the new Queen.  I may start a petition soon to implement the Wine Queen program in the U.S.  In my spare time.

Cheers!

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Murphy-Goode’s “Dream Job” Winner – and What It Means for Wine

Vinted on July 22, 2009 binned in wine industry events, wine news

And just like that… it was all over.

What was arguably the largest publicity-minded event in the history of U.S. winemaking is over, as the reality-TV-inspired A Really Goode Job contest thrown by Murphy-Goode winery has finally come to an end.

I’m extremely pleased to report that 1WineDude.com friend Hardy Wallace of DirtySouthWine.com has been named the winner, and will begin his 6-month post as Murphy-Goode main media man on August 15th.

Frequent 1WineDude.com readers will recall that Hardy was my pick back in May when the contest first started taking off.  Personally, I’m pleased as sangria-punch to see Hardy get the attention, accolades, and the job of his dreams. You can view the entire press release on the winning announcement here.

The entire event garnered a massive amount of publicity (both positive and negative), and saw job opportunities open up to several of the participants as wineries were exposed to the increasing power of social media and Internet-based marketing as a result of the campaign.

What does it mean for the world of wine? It’s good news for Hardy, great news for Murphy-Goode, and even better news for wine and social media as a whole…

Read the rest of this stuff »

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“Some people spit…. I don’t…” (Revisiting Boston’s Wine Riot!)

“Some people spit…. I don’t…”

Words that will, no doubt, come to define my on-line “brand”… and come back to haunt me… (Epitaph: “Didn’t Spit” ?).

French Oak Media has posted their video coverage of Boston’s recent Wine Riot! event, which frequent 1WineDude.com readers will recall was taken over for the multi-country / multi-timezone / biggest-ever Hospice du Rhone Twitter Taste Live on-line tasting (which is given ample coverage in the vid).

I make a short cameo appearance towards the end of the vid, as does TasteLive! creator Craig Drollett.  I think Craig was more sober than I was, so pay more attention to him.

You can watch the vid below, or here after the jump.

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The Wine Riot – Taste. Learn. Love. from French Oak on Vimeo.

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Cheers!

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Vote Dirty!

Vinted on May 11, 2009 binned in wine industry events, wine news

In a stunningly brilliant example of shameless promotion on multiple levels, Murphy-Goode winery is hosting a competition to hire a Web 2.0 –savvy wine-lover to become their on-line marketing mouthpiece for 6 months, making around $60 Gs.  The job will entail promoting Sonoma County wine country, while also working with Murphy-Goode winemaker David Ready, Jr. to create a new wine.

They’re calling the the competition “A Really Goode Job” and it’s understandably gaining quite a lot of buzz on-line.  In fact, Murphy-Goode is already sitting pretty on this deal, as they’ve probably scored way over $60K in media exposure over this and the competition is just now picking up steam.

I’m excited to report that a friend of 1WineDude, Hardy Wallace of Atlanta’s excellent Dirty South Wine blog, is in the running for the Job – and he needs your vote!

I’d be hard-pressed to think of someone better qualified (not to mention better suited) to the job than Hardy.  To get the scoop on Hardy’s story and why he’s applying, check out goodetobefirst.com

Hardy’s application vid below, and it’s a classic.  Check it out and then head on over to areallygoodejob.com and Vote Dirty!

Cheers!

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