Posts Filed Under wine industry events
On April 6, I’ll be part of a roundtable wine industry panel discussing “strategies for building wine brand loyalty” among what has to be one of the most fickle (and largest) group of wine consumers ever to swipe credit cards in exchange for vinous experiences: the oft-discussed (and more often misunderstood) Millennials.
The panel is part of a larger symposium for wine industry types being held at the gorgeous Culinary Institute of America in St. Helena. My panel-mates (now there’s a word that has limited contextual usage!) will include moderator Brad Todd of the Richards Group, and Adam Strum (founder of Wine Enthusiast). Gary V is the keynote (for those who’ve yet to experience a Gary V keynote – it alone is worth the trip).
It’s going to be an interesting discussion, because I’m not sure that capturing the loyalty of Millennials can actually be done (at least, not in the way that wine-related business are used to doing it when it comes to Baby Boomers). Still, there is hope, provided that you can continuously entertain those buyers with transparency, compelling stories that relate experiences connected with a brand, and above all continuing to up the quality of your products. And void social-irresponsibility that could result in a brand boycott.
You know, really easy stuff, right? I recommend investing in some Tylenol, because there will definitely be headaches encountered in marketing departments before the dust settles. For more on how the Millennial set views wine, I recommend checking out Millennier.com (because it’s authored by an actual Millennial and not a late-30s guy with Millennial leanings – like me – just talking about Millennials).
I’m calling attention to this gig because it’s a paying gig (WOOT!), and therefore deserves some mention in the Going Pro vein of articles here…
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I’ve got a pair of tickets to give away to the upcoming Dark & Delicious Petite Sirah event in Alameda, CA on February 18th – and they might just have YOUR name on ‘em!
The Dark & Delicious event is organized by P.S. I Love You, which is probably the world’s most passionate collection of fans and promoters of the powerful wines made from the Petite Sirah grape (interestingly, we can go back in the annals to the very beginnings of 1WineDude.com and find me professing myself as one of the lovers of PS). Here’s how Jo Diaz of www.wine-blog.org and the uber-promoter of all thing P.S. I Love You describes the event:
“There are 48 wineries pouring their Petite Sirahs, with nearly 30 foodies, creating foods to go with Petite Sirah. This is a medium-sized event (about 800 people attend), and most of the winery owners and winemakers are the ones pouring their wines.
February 18, 2001, from 6:00 to 9:00 p.m. Three hours of wining and dining, free parking, all for $63.00 per ticket, at Rock Wall Wine Company in Alameda… Overlooking the San Francisco Bay skyline. The only restriction is that attendees must be 21 years or older to attend.
The foods being offered are well beyond bread, crackers, and/or cheese… People enjoy delightful meals, which also finishes with eclectic chocolate companies. The quote from Tom Merle says it best, because he’s been to every event in the SF Bay area… ‘You offer far more real gourmet treats than any other of the marketing association tastings.’”
You know the drill – the giveaway covers the event tix only (sorry, no travel or any other expenses), and to enter you need only comment on this post with a Petite Sirah recommendation for your fellow 1WineDude.com readers. On Friday, January 28 at 6PM ET I will randomly select one commenter from this post as the winner (who will be notified via e-mail).
Cheers – and good luck!
Hey East Coast Wine Peeps!
It’s that time of year again – the time when I miss the annual NY Wine Expo because I’ll be in Napa. Doh!
But just because I won’t be there doesn’t mean that you can’t get in on the fun via 1WineDude.com – and you can get a $10 discount on the price of the Grand Tastings on Friday and Saturday, just by being a 1WineDude.com reader!
The 4th Annual New York Wine Expo is scheduled for February 25-27, 2011 at the Jacob K. Javits Convention Center in NYC, and will offer the opportunity to seriously up your wine tasting IQ by sampling over 600 wines from over 150 winemakers from around the globe in the Grand Tastings.
To score your discount, enter the Discount Code WINEDUDE when you order your tix online.
In the past, the Grand Tasting has received mixed reviews from 1WineDude.com readers – some find the big crowds off-putting, others are more inclined to brave the large turnout for the chance at networking and getting to taste the large array of wines from all over the world.
Personally, I’m somewhere in the middle – I love a good crowd, meaning a crowd that’s passionate and energized with a feel-good vibe going (and of course I dig the chance to taste a nice variety of fine wines), but if too many folks get plastered because they’re not spitting then things can get ugly. And if that happens, those big events can sometimes turn into big bug-outs.
Where do you stand on big wine tasting events? Good? Bad? Indifferent?
If you’re going, check out my mini survival guide for getting through these big tasting events alive.