Although the conclusion implied in the title of today’s post probably seems obvious to many (i.e., a company/brand has to eventually court younger customers because older customers will not be able to buy their products forever), it’s worth providing some background (and a pertinent example), because otherwise this post would be really, really short (and…
Category: wine industry events
VA Is For… Wine Bloggers (WBC11 Bound)
This week marks the kick-off of the 4th annual North American Wine Bloggers Conference, held (for the first time in its history) on the Right Coast (Charlottesville, VA, to be exact). And I’m excited to be attending for the fourth time. I’m excited to see old friends. I’m excited by the fact that this year’s…
West Of West Wine Festival Giveaway!
Sonoma CoastThe 2011 West of West Wine Festival is almost around the corner – held in Occidental, CA, the festival will showcase cool-climate (well, cool-climate for CA, that is!) Pinots, Syrahs and Chardonnays; limited production wines from wineries that are not usually open to the public. These are West Sonoma Coast producers who are making…
Talkin’ ‘Bout Their Wine G-G-G-Generation (Millennials And Wine At WBC11)
Those of you planning on attending the upcoming 2011 Wine Bloggers Conference in Charlottesville, VA will have your choice of interesting break-out session panels during the afternoon of July 22nd. I’ll be moderating one of them, titled Millennials and Wine. Millennials are Democratic (by a slight majority), thoroughly on-line and plugged daily into social networking…