This past Saturday saw yet another successful Twitter Taste Live! event, with the theme being Summer wine selections (read: value-priced, easy-quaffing vino) from Frederick Wildman & Sons, the venerable importing business that celebrates its 75th birthday this year.
I suppose it’s hard not to like a company with as diverse a portfolio as FW&S, but I think it’s even harder not to like a company launched by a man whose nickname was “The Colonel” and who once said:
“Business, and particularly the wine business, should be conducted as to bring pleasure, pride and friendship to those engaged in it.”
The fine wine industry could use heaping portions of all three of those elements these days. I suppose the pleasure part is easier for the wine industry than it is for most other business endeavors – but it’s the pride and friendship piece that reminds us that what we do needs to feel good in our heart-of-hearts and should ideally to foster mutual benefits (those last two also separate the Colonel’s description of the ideal wine biz from being able to describe prostitution using the same sentence…).
Anyway, let’s get off that topic before I get tempted to add pics of NYC street hookers in this post. Following is a recap of the twitter banter that flew fast, wittily, and furiously as we tasted through six (yes, I’m hungover) FW&S wine selections…
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Time for another Twitter Taste Live! event.
I know what you’re thinking.
Will this herald yet another untimely celebrity death and bring twitter to an equally untimely end?
I sure hope not. At the very least, I hope I have a chance to be buzzed before twitter takes a dump all over the Internet.
So onward we will press… This time around, wine twitter-maven and all-around ubiquitous (and hilarious) on-line wine goddess Thea (a.k.a. WinebratSF) will be leading us through a tasting of wines hand-picked for Summer enjoyment from venerable Napa producer St Supéry Vineyards.
Proceedings will kick off at 9PM ET on Saturday, July 11. You can read Thea’s energetic intro to the event here. A run-down of the wines looks promising:
I’ll be in attendance, as I can’t seem to achieve escape velocity for any TTL event… nor would I want to, come to think of it…
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Frequent 1WineDude.com readers may have noticed a sharp-looking widget over in the sidebar titled “3 Wine Picks.” This little bugger comes courtesy of winecliQ, the brainchild of AmericanWinery.com, which I helped to test during their private beta.
winecliQ has now moved out into public beta, which means that you can jump into the winecliQ fun if you’re so inclined. The idea behind the program can be summed up (in the words of AmericanWinery.com) as “Drink Wine, Get Paid.” A summary / overview from the winecliQ website:
Select your favorite wines at AmericanWinery.com. Add ‘em to your winecliQ. Promote your picks through email, Facebook, your blog, website, etc.
People who dig your style buy the wines you recommend direct from the wineries through a secure checkout.
Wineries handle shipping and customer service.
You get cash just for talking about the wines you like.
Now your wine “hobby” can pay for itself!
There are new FTC regulations that could end up throwing a wet blanket on the winecliQ party, but as far as I’m aware there’s nothing stopping you from joining and possibly profiting from it in the short term if you have a blog or website. In addition to the sidebar widget, you can also get a customized landing page for your wine picks, and an “individget” that can be used to highlight individual wine picks (if they’re available for sale on AmericanWinery.com, that is).
There’s also been a Ning.com social network set up for winecliQ users at social.winecliq.com. Can’t say I’m making a mint from this, but I do like the idea of supporting American wineries that I think are making good juice, and possibly cashing in on that… someday…
Anyway – worth checking out especially if you’re blogging about U.S. wine.