Posts Filed Under on the road
After I announced that I’d be sitting on the “Meet the Bloggers” panel at Wineries & Breweries Unlimited 2014 in Richmond with Fredric Koeppel and David White, a few (dozen) of you asked me (mostly privately) if the session would be recorded. Thanks to some help from the friendly Nomacorc folks, here is the panel, all just-about-one-hour of the thing.
Fredric, David and I took questions from moderator Tina Caputo, editor of Vineyard & Winery Management magazine, during which we discussed the importance of blogs to the wine industry, waxed pseudo-philosophic about the leveling of the brand awareness playing fields provided by social media, and relayed how we think wine brands can best approach wine bloggers to get them to tell their stories. Fredric was pointedly and intelligently acerbic (and wore his shades), David was soft-spoken and articulate, and I was my normal spastic self.
There’s not much more to tell you about the event, unless you’re in the market for barrel cleaners, tasting room signs, wine business loans and legal services, tractors, or steel tanks. But I had a great time meeting new friends, reconnecting with old ones, and offering a bit of (somewhat toned down… hey, it was a friendly crowd, alright?) tough luv for the local wineries and media types who attended our little blogging panel session.
Ok, start watching, already!
1WineDudeTV Episode 60: How Wine Brands Can Get Blogs to Tell their Stories
“Stay out of Malibu, deadbeat!!!”
As a stunning display just how behind I am on everything, my take on the upstart, bootstrapping wineries of Southern California’s Ventura County was recently published over at PalatePress.com.
Yeah, that’s the one I talked about back in January when we featured the recent releases of Ventura’s Four Brix Winery (and that was written about six months after my visit). Whatever, look, I’m kind of busy lately, alright?
Thus endeth the triumvirate of articles I’d planned resulting from that S. Cal. jaunt, the remaining third being an overview of the wineries in the Ventura County wine trail for Wine.Answers.com. Mini-reviews might peek out here and there, though, to further highlight a few of my faves from the trip. Otherwise, it’s on to all of the other shizz on which I’m similarly several months behind.
The PalatePress.com piece continues a theme of sorts on which I’ve focused in my features over there: talking about off-the-beaten-wine-path vino areas about which almost no else is talking, and certainly mainstream media has been touching with a ten foot punch down pole, such as Ventura, Colorado, and Pennsylvania (incidentally, I’ll likely be sticking to that theme for future PP pieces, since whenever I veer from that and talk about ultra-expensive wines, or whether or not critical acclaim matters for wines that are so popular that they’ve created enduring brands, I create a veritable sh*t storm and get into all kinds of trouble… see, and you thought that only happened here on 1WD!).
But it (the article, I mean, which technically is still the subject, despite the ludicrously long sentence above) also explores the idea of whether or not Northern California’s vineyards exhibit terroir, and if so whether or not that individuality and vinous fingerprinting can be interpreted and displayed by bootstrapping upstarts buying the region’s grapes, just as the better producers on the Ventura County trail are attempting right now. I’m not yet convinced that they’ve fully achieved it, but the experiment is still in progress, and of course gives us geeky fodder about which to conjecture (is that a verb?… if not, it should be)…
By now, many of you will have heard that 2014’s incarnation of Premiere Napa Valley, the annual Napa Valley Vintners fundraiser auction, broke records and brought in a haul to NVV that I think is best described as a sh*t-ton of money, times three (I had dinner with a couple of nice folks from NVV after the weekend of the event, and their collective mood could be summarized as something between kid-at-the-Crayola-factory elation and exhausted relief). PNV14’s auction of rare, small-lot Napa Valley wine rarities amassed nearly $6 million, with Scarecrow’s lot bringing in something to the tune of $4K per bottle.
I’ve covered PNV, on and off, for several years here on 1WD, and for 2014’s recap I’ve decided to play the tune again, which has a catchy-but-getting-too-damned-familiar-like-Call-Me-Maybe melody to it at this point, but with a different tempo and some funky rhythm section time signature changes, to try to keep things feeling a little fresher.
As usual, I did not taste all of the auction lots at PNV, because that is an endeavor that I view as somewhat insane, like NHL hockey goaltending (seriously… they need to be a little not-quite-altogether to volunteer for that job… just sayin’…). However, between two days of preview parties and barrel auction tasting, I did manage to sample more PNV lots than I ever have in past years. Ironically, this has made me decide to refrain from listing all of the lots I tasted with their respective ratings, and instead talk about only the lots that really moved me in some way. No ratings, no badges, just praise. It’s a “Best Of” PNV14, if you will, only with me acting as the sole arbiter of what constitutes “best” in this case (hey, it is my blog, after all).
But first, a few words on Napa’s 2012 vintage, which was on strong (arguably the strongest possible, given the pedigree) showcase at PNV14…
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