Well… whose ratings should a wine drinker pay attention to? Or, stated with a tad more more grammatical correctness (warning: sounding-like-douche-bag-potential alert!), To Whose Ratings Should A Wine Drinker Pay More Attention?
An American Association of Wine Economists (AAWE) working paper with that tile was just released, though, interestingly, it doesn’t actually answer the question. I will answer it, in a few minutes anyway, but not before torturing you with exposition and report dissection first. Because, well, I’m really just not that nice of a guy.
Despite the bait-and-switch title, the paper starts with a fascinating premise: given that ratings for the same wines vary between professional wine critics (called “experts” in the paper’s lingo), is there an established expert whose ratings correlate closely with those of the general wine-drinkin’ public?
Turns out, there is one – at least,there is one out of the three expert sources that the paper used.
The paper’s authors, Omer Gokcekus and Dennis Nottebaum (no, I do not know how to pronounce those), chose to examine ratings/scores of 120 Bordeaux wines from the 2005 vintage. The voice of the people was played by the scores for those wines as recorded in Cellar Tracker, subsets of which were then compared with the scores for the same wines as reported by three pro wine critic sources. Big-time influencer Robert Parker (via The Wine Advocate) was included, as well as Wine Spectator, so they covered the 1.5 most influential wine critics in the U.S. The third included was Stephan Tanzer’s International Wine Cellar, though to be honest I’ve no idea why they included that last one. Just kidding, Stephen!
Anyway… It’s important to note the results were aggregated, and this makes them a tad misleading because the same wines were not compared between the three pro critics and Cellar Tracker – a subset of the wines were compared (CT to RP, CT to WS, and CT to ST). These were not the same wines (or the same amount of wines) in each case, so while there will be some wines in the group that were compared against all four ratings sources, there will also be some wines that were only compared between Cellar Tracker and one of the pro sources. Got it? Good!
Overlooking that minor cavil, the results are pretty darn fascinating…
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