So it’s not just you – I really have been popping up all over the place lately.
In what was an odd but fun (there’s a fitting life summary, actually…) stretch for me, I was interviewed several times over the past several days, twice for radio (on WBAL’s The Sipping Point and The Wine Crush with Laura Lawson – embedded below for your listening pleasure, if you consider me rambling about eating insects pleasurable, that is), and my Wined Down column starting running in earnest on Playboy.com.
So if you’re not already sick of me, I thought I’d share some of the video content I’ve been producing for the Wines.com blog.
I’ve had a lot of (odd) fun with that video material, the settings of which have had me interacting with winemakers, 100+ year old vines, and large mountain-dwelling mammals (that last one – understandably – didn’t make the cut for the Wines.com blog, but can still be viewed on their YouTube channel).
Anyway, while I’m dealing with the insane logistics of a rapid turn-around from Colorado to touring a large part of the wine regions spanning Australia (more on that one when I get a chance to poke my on-line head out from Down Undah!), here’s a run-down of the vids I’ve published for them so far, in the hopes that you’ll find some enjoyment out of them (and give me your feedback!):
Wine Crush with Laura Lawson
Actually, it’s not social media and wine that I’m going to be talking about here – it’s social media and engagement. Engagement with actual people who actually spend their actual hard-earned cash for the purpose of drinking actual wine…
It’s taken a while for me to respond to this plea for me to lighten up when it comes to social media’s place in the wine world. The delay is mostly due to me having been on the road, and otherwise waiting for the Universe to present a pertinent example of what I was talking about (it didn’t take long – more on that in a minute or two).
I’m not lightening up. If anything, I think we all should be making more of a fuss over this stuff, not less.
The best responses I can give to any challenge on the power of engagement in the wine world come from my own experiences. So let me talk to wine producers directly here for a minute or two (…or fifty), and share some of those experiences with them. It will sound harsh at times, but that’s because I keep hearing arguments that are the equivalent of telling me that my experiences didn’t happen, and I’m not a psychotic (at least, not yet) so there’s definitely something a bit screwed up here. And most of what I’m saying is not unique – it’s been said by others, I’m just culling many of the points together.
For those that don’t want to wade through the damn-near 1800 words that follow, the bottom line is this: if you are producing wine, and in this day and age you are letting someone like me (or any critic) dictate the majority of your brand message to current and potential customers in online engagement channels (twitter, facebook, etc.), then you need to audition for a Jim Henson Company project, because you’re acting like a Muppet…
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Apologies in advance if this video gets preachy or pedantic, but I’ve gotten a lot of questions from wine bloggers lately about how to increase following and engagement, and openly asked recently via twitter and facebook if this info. would be helpful to others (almost unanimously the answer was "Yes"). This is what has worked for me, your mileage may vary. So I hope you’ll take it as a sort-of “tough-luv” bit of well-meant advice, and let me (and everyone else!) know your thoughts!
I’m happy to announce what most of you reading this already know, which is that I’m now a featured contributor to the video blog on Wines.com. You can check out my first installment, in which I brave the wilderness of my backyard to talk about the brouhaha surrounding the Natural Wine movement.
The idea behind my vid series over at Wines.com is to take the concept I tried out in “simplifying” the world of Port in about 5 minutes of video, and use that compressed-and-pithy format to dissect other aspects of the wine world, wine biz and wine industry. It’s a paying gig – modest, but fun, and it’s great to be working with the team at Wines.com again, who are an amicable (and smart, particularly when it comes to leveraging social media to engage their customers) bunch.
Does this mean fewer episodes of the already-too-infrequent 1WineDude TV?
The short answer is, “yeah, sort of.”
BUT… having said that… the “sort of” part probably needs a bit of embellishment…
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