I think traditional American wine-writing may have totally jumped the shark. Yeah, I am actually going there. And yeah, it will probably take around 1100 words. You see, last week marked my (extremely) long-overdue second contribution to Nomad Editions’ iPad wine magazine, Uncorked. The long-overdue part is entirely my fault – things have been busy,…
Category: going pro
Social Media As Wine Retail Sales Weapon? (“Wine Marketing In The Digital Age” Post-Panel Musings)
Can social media be used as tool to drive sales for wine retailers, distributors, and importers? Yes, I’m seriously asking that question. Stop laughing, okay? Despite the fact that even well-attended and publicized retail events don’t seem to be moving umpteen cases of wine, the consensus answer seems to be “Yes – with caveats,” based…
Born Digital: Some Of Our Children Are Ugly (What Wine Writing Awards Mean)
The ugly child to which I refer in the title being me, of course. Hey, even in the on-line wine writing world, not all of those who are “born digital” can be handsome, I’m afraid. I recently (ok, somewhat recently – times are busy, people!) ”took the bronze” in the 2010 Born Digital Wine Awards,…
We’re Number… Sixteen! (Thoughts On Decanter’s 2011 Wine Power List)
In a move that seems to be a big deal (especially to its publisher!), last week Decanter unveiled the 2011 version of their bi-annual Power List of the wine world’s most influential people. The biggest news, it appears, is that Richard Sands, the chairman of über-wine-brand-consolidation company Costellation Brands, no longer occupies the top slot…