As you read this, I’ll be fresh (or maybe not-so-fresh, after thinking about the stamina-melting temperatures, and lengthy after-after parties!) from the 2011 Wine Bloggers Conference – and after about 24 hours at the homestead, immediately off to Lake County, CA where I’ll be a judging in the 2011 Lake County Wine Awards Competition. The…
Category: going pro
Wake Up, Wine People: Boomers Won’t Be Buying Your Wine Forever
Although the conclusion implied in the title of today’s post probably seems obvious to many (i.e., a company/brand has to eventually court younger customers because older customers will not be able to buy their products forever), it’s worth providing some background (and a pertinent example), because otherwise this post would be really, really short (and…
Talkin’ ‘Bout Their Wine G-G-G-Generation (Millennials And Wine At WBC11)
Those of you planning on attending the upcoming 2011 Wine Bloggers Conference in Charlottesville, VA will have your choice of interesting break-out session panels during the afternoon of July 22nd. I’ll be moderating one of them, titled Millennials and Wine. Millennials are Democratic (by a slight majority), thoroughly on-line and plugged daily into social networking…
Is It Time For Wine To Get The Like Button?
We wine geeks review wines in all manner of differing ways. There’s nearly as much variety in those review systems as there are in wine styles. Points. Stars. In my case, grades and badges. And we’re social about it, too – CellarTracker.com is pretty much the world’s largest wine review repository at this point (closing…