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Going Pro | 1 Wine Dude - Page 14

Posts Filed Under going pro

“Proof That Social Media Has Forever Changed The Landscape Of Wine?”

Vinted on February 1, 2012 binned in going pro, wine 2.0, wine news

Well… if this isn’t “proof that social media has forever changed the landscape of wine” (their words, not mine), then I’m not really sure what is.

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Ok, so it’s not really proof, but it’s hard to deny the traction when someone like me makes the top 20 in a list like this. And #14?? Seriously?!? WTF?!??

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Where Can Wineries Really Innovate? In Engaging The People Who Actually Drink The Stuff!

Vinted on January 25, 2012 binned in commentary, going pro, wine 2.0

I was recently interviewed by WineSpiralProject.com, as part of their series on wine industry innovation, in which they interview personalities in the wine world and ask them to share thoughts on the wine biz and how it can/should innovate.

Yeah, I know, I’m not 100% certain why they picked me either, but what’s done is done so let’s just roll with it, okay?

You can check out the entire series of interviews at this link; I’ll give the the super-short, edited-down-to-the-bare-bones-Cliff-Notes version of my interview right here:

Wineries are amazing at production innovation; Wineries suck at engagement innovation.

It’s not in bottling lines or fermentation vessels that we need an innovation push in the wine biz; we need innovation in adjusting the attitude that most wine producers have towards consumers. What do I mean by “engagement innovation?” Short answer: using the single most innovative outreach platform ever developed in the history of the human race – the Internet – to directly engage the people who buy their shiz. This may sound like common sense to you, but a lot of the producers I encounter seem to need reminding that those consumers – and not critics – are the ones who matter the most

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You Are The Wine Conversation (What’s A Wine Critic To Do When Everyone Is A Wine Critic?)

Vinted on January 18, 2012 binned in commentary, going pro, wine appreciation, wine blogging

IntoWine.com recently (at least I think it was recently, as their posts for reasons unknown to me aren’t dated) ran an interview with SF Chronicle wine editor Jon Bonné (long-time readers will recall that roughly a year ago I was on a panel about writing better opinion pieces with Jon and the Wall Street Journal’s Lettie Teague, both of whom probably still in therapy trying to get over my inclusion; I’m kidding… I think…).

I’m not here today to dissect Jon’s responses (many of which ring true for me, and are worth a read because he’s a very, very intelligent guy), but one answer he gave to the IntoWine folks struck me as a bit odd. To the tape (emphasis is mine):

The average consumer still feels intimidated by wine and wine-speak. Are publications like the Chronicle partly responsible for the prevalent feeling among consumers that wine is somehow beyond their comprehension?

If we’re going point fingers at the idea that wine is pretentious, let’s start with the spread of overpriced, mass-produced wine sold as an aspirational luxury. I’ll borrow a phrase from a conversation with a fellow writer a few days ago: You write up to your audience, not down. If sportswriters had to explain a two-point conversion every time they mentioned it, we’d all die of boredom. That’s not an excuse to fall into jargon. But there is no shortage of amateur wine criticism out there that doesn’t contribute to the conversation.”

The trouble for me is that I’ve got no idea what conversation Jon is talking about in that response.

It might be that there is a hidden wine conversation, one available only to a Romanée-Conti-sipping secret society of critics with wine review superpowers like UV vision that can detect the exact number of Brett, fruit, and mushroom particles floating around in a glass of Burgundy and determine at a glance if they are at an appropriate level. A secret society that meets in an underground lair at an undisclosed location (guarded by pools of sharks with lazer beams attached to their heads) and through joint nefarious consensus determines what wines will get the really high scores this year.

The bottom line is that this secret society might as well also be made up of Santa Claus, the Tooth Fairy and the Easter Bunny, because the real wine conversation is actually the one that the amateur critics are having. Or, I should say, it’s the thousands of real and virtual “water-cooler” conversations that the amateurs are having every day, all over the world…

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Getting All Juiced For 2012

Vinted on January 4, 2012 binned in going pro, wine appreciation, wine industry events

I’m very happy to tell you that I’ll be providing the weekly wine Quiz in The Juice newsletter, a customizable update on wine events distributed by the venerable LocalWineEvents.com.

The first month’s quizzes will focus on trivia about Champagne, in the hopes that it will help lighten the serious hangover that the stuff gave you during your libation-filled New Year’s Eve celebrations.

I’ve long admired LWE founder & CEO Eric Orange (and not just because he’s a local PA guy!), and was a subscriber to The Juice back when 1WineDude.com was just a twinkle in my Riedel stemware. So I’m excited to be helping him out, and I’m very much looking forward to all the flaming I will get from The Juice readers telling me that my Quiz answers are actually all wrong interacting with The Juice faithful!

If you’re not a subscriber to The Juice, then you’re missing out – it’s one of the best ways to zero-in on wine events happening in your area, or wherever your travels might be taking you during any given week; and the website and newsletter have become invaluable resources on wine happenings for hundreds of thousands of wine geeks across the world. So, go sign up already!

I’ve not finalized the Quiz themes going forward, so if you’ve got great ideas for topics/themes on which to focus for future editions of The Juice, please shout ‘em out!

Cheers!

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