Posts Filed Under crowd pleaser wines
By now, many of you reading this will have come across a handful of articles on the Global Interwebs proffering the idea that the current style of high-scoring, high-end fine wines (prominently oaky, complex, high on the alcohol and low on the acidity) will always reign supreme in fine wine sales, and that it’s only a matter of time before Millennial consumers “grow up” and stop buying higher acid, inexpensive imports and trade up to the “real” stuff.
Many of these arguments are well-written and intelligently presented. But to me, they don’t read like the Queen’s English; they look more like this: “Blah blah, blah-blah-blah, BLAH-BLAH!!!”
Some of the crystal ball gazing has been done by those with a vested interest in prolonging the reign of the current style of high-scoring, high-end fine wines, but I don’t really have any issue with that potential conflict of interest. Also, I’m willing to ignore the fact that one of the key pillars of their arguments – that an entire generation will “grow up” to fundamentally change how they interact with brands – has no previous viable example in the entire history of luxury goods consumption on planet Earth.
The real nail in the coffin of these arguments is that no data are ever offered in support of them.
Meanwhile, we have examples of exactly the opposite happening; younger consumers buying fresher, higher acid wines, because that’s what they can afford and therefore it’s the style on which they’re cutting their wine loving teeth, informing their future purchases and tastes from this point onward.
What examples, you ask? How about roughly eight million bottles, is that a good enough example for you?
8 million is the annual bottle production of Mednoza’s Luigi Bosca, a producer I visited during my stint earlier this year judging the 2013 Argentina Wine Awards. The results of that visit – aside from yielding a handful of tasty recommendations for you (more on those in a few minutes) – underscored nearly every aspect of the speeches I and my fellow judges gave to the Argentine winemaking community during the AWAs, and yielded one of the most telling illustrations of the changing tastes of younger wine consumers I’ve yet encountered…
Read the rest of this stuff »
I live in one of the most puritanically backward states in the Union.
I know, this should’ve dawned on me some time ago, but I never said I was quick study. It took hosting our hairdresser and his boyfriend for dinner to make me fully realize how ass-backward PA really is. [ Editor’s note: Yes, the hairdresser is actually gay. Sometimes dogs pee right on the fire hydrant, too, okay? Just because it sounds cliché doesn’t mean that it doesn’t actually happen from time to time. If I could have made him a firefighter instead of a hairdresser I would do it, not that there is anything wrong with being a gay hairdresser, but it would’ve sounded more original. In any case, it wouldn’t have been true, so just get over it! ]
I’m not actually talking about the fact that Pennsylvania is one of a handful of states that operate as an anti-capitalist monopoly regarding the sale and distribution of alcohol. That’s just the tip of the disquieting, anti-intellectual iceberg. Or that PA seems to be in a near-continual battle to have creationism taught in schools, as if it were actually a science, which it’s not (not even close). [ Editor’s note: Don’t get me started on this… but since we did get started, I feel it’s worth noting that there are very few areas of science which have both overwhelming evidence in support of their theories and insanely good track records of measurable predictability. Three of these are quantum physics, the General Relativity theory (including gravitation), and… evolution. Saying one doesn’t “believe” in evolution is more or less akin to saying that one doesn’t “believe” in gravity. Neither gravity nor evolution nor quantum physics – nor all of the evidence in support of all three, of which there is… well, a lot – care that you don’t agree with them, they just *are* and they go right on predicting outcomes to insanely long decimal points of accuracy. ]
The kicker for me is that Pennsylvania has yet to recognize same-sex marriages. The whole thing is getting embarrassing, frankly. It’s like we made it out of 1957, only no one bothered to tell most of my state (or its legislators). At this point the natural reaction is to think, “well, why don’t you just move somewhere else, dumb ass?” Which of course fails to take into account everything else – family, neighborhood, friends, school systems, jobs – particularly the fact that otherwise I love the state enough to want to actually change things for the better here.
Anyway, despite our hairdresser’s boyfriend having worked as a bartender, neither of our guests professes to be well-versed in wine. And so the idea was to expose these guys to vinous stuff that they might not get to try very often, but that was also tasty enough to be enjoyed without too much context or “geeking.” Tasty enough to temporarily salve the pain inflicted by the policies of their home state? Well, let’s just say we all managed to forget about PA’s anachronistic transgressions for at least one evening…
Read the rest of this stuff »
1,200 bottles of samples in the basement, and not one Greek wine among them.
What. The. HELL?!!?
This would happen to me, since I was on the hook for bringing wine to a family dinner date with our neighbors, the Voutsakis clan, who you will have already suspected by reading their name are Greek and would be cooking homemade Greek fare.
The Voutsakis family (father, mother and three young children) is as easy-going and neighborly as they come, thankfully, and for nearly the entire day leading up to our dinner Lorelai was practically beside herself with freakish five-your-old joy at the prospect of playing for hours with their kids (anything for the only child to be able to escape grown-up talk for a few hours, right?). So we weren’t going to let the severe lack of Greek wine samples deter us.
But while the Voutsakis patriarch, Frank, is a lawyer by trade, he’s an aesthete by heart, and we frequently go off together on conversational tangents about politics, literature, wine, and geekish things like the relative importance and levels of raw talent between composers Mahler and Sibelius (you know… important stuff!). He’s also the author of a well-received novel about life in Greece in the 1920s (The Sapphire Elixir), in which wine plays a not-unimportant role. Soooo… I wanted to make sure we got some Greek-food-friendly but also serious (and potentially seriously good) juice.
Here are the samples upon which I took my chances…
Read the rest of this stuff »