Posts Filed Under commentary

Going Pro: Wrapping Up 14+ Years

Vinted on December 28, 2011 under commentary, going pro

As of the end of this week, I’m unemployed!

Well, unemployed in the traditional sense, anyway.

Those of you who’ve been following along with my (now well-protracted) endeavor to Go Pro in the wine biz are probably (and not without good reason) rolling your eyes and muttering “finally… it’s about time…” It only took me a year longer than originally planned to cut the cord (hey, it was their idea to keep extending me).

Nearly 15 years (that’s 14++* years in Wine Advocate math, I think) behind me at the same company… holy crap, that was a long time of not really fitting in (the pay made up for it, as did the people and great opportunities).

It’s become a bit of a tradition at my soon-to-be-former day job to send farewell email messages, and so I decided (after consultation with a few people at the DJ that I trust deeply) to author one of my own. I’m sharing an excerpt of that letter with you below, with the only modification being removal of some contact details and the company name.

On the surface, this has nothing whatsoever to do with wine, of course. So why am I sharing it? I’m not sure, actually.

Probably because so many of you out there feel like friends and family to me, even though many of us have never met face-to-face; and so I don’t mind telling you that the note was cathartic and helped to slow down the near-constant swing of my current emotional pendulum (which happens to be oscillating with vomit-inducing speed between he extremes of pure elation at chasing my dream, and sheer terror at facing the road-much-less-traveled) – and that the lessons-learned I described in that DJ farewell note have everything to do with how I approach the wine world.

That, and it feels more original than giving you a list of sparkling wine recommendations for New Year’s Eve (here’s some quick advice – go with the real-deal and pop open some Champagne… you know, the stuff actually from Champagne… in France)…

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Worlds Collide In New Wine-Related Music Vid (And YOU Can Win Some Free Tunes!)

Vinted on December 26, 2011 under commentary, giveaways, wine tasting

The first thing most people over the age of twenty-five think of when you ask them to name a song about wine is probably UB40’s Red Red Wine, which is ironic because they’re all totally drinking beer in the vid for that tune.

In a similarly ironic case of music-meets-wine creative worlds colliding, the band I’ve been playing in for… well… for a long time (some of you will remember us as the dudes who recorded a rock version of the Snow Miser/Heat Miser song, and a reggae/dub take on the Oompa Loompa Theme – we’re kinda into the holidays), has just released a video (available for your viewing pleasure below, after the jump) for a tune titled Wine Kissing Days.

The ironic part: the song is about the social pleasures of sharing wine (a near-constant theme among these virtual pages), was filmed in part at local PA producer Chaddsford Winery (which has been profiled here) BUT… apart from playing bass on the tune I had nothing whatsoever to do with it. More on that in a minute or two. Also, since we know that the music played during wine tasting impacts the qualities that people recall about the wine, if I were a tasting room manager I’d buy a few copies (you know, like, 10,000 or so) of this song. Just sayin’.

Anyway, you can hit up iTunes to grab the tune (and the album from which it comes, “Tricky, Seabass & the Hun – and damn, it sure makes me feel old to even talk about the conceit of an album at this point), but I’m giving away a copy of the new Steve Liberace Band CD (another near-ancient conceit!) to three lucky randomly-selected commenters!

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And The Ultimate Holiday Gift For The Wine Lover On Your List Is…

Vinted on December 22, 2011 under commentary, holidays

…wine from “someplace else.”

On the hook for giving a wine geek a holiday gift this season? Here’s some advice for ya.

Skip the books.

Skip the gimmicky wine gizmos that take up way more kitchen drawer space than they’re worth in actually, tired-and-true utility (trust me on this one, I get samples of all of that sh*z and most of it isn’t worth the amount of air molecules it displaces in your home).

Skip all of it.

You really want to make an impression on your wine lover’s holiday season? Then don’t give him/her/it something that they’ll probably never actually use. Give ‘em something that they’ll drink, and will remember for a long time to come.

Give them something truly different: give ‘em wine from an off-the-well-trodden-path wine region…

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A Love-Letter To Wine PR Folks. Sort Of.

Vinted on November 30, 2011 under commentary, going pro

Since causing a minor sh*t-storm on Facebook a week ago when I lamented publicly about bad wine PR folks wanting me to “guarantee” reviews of their clients’ wine samples (with responses ranging from “cut them some slack, they have a difficult job” to “screw ‘em, they’re all idiots), I’ve gotten to thinking about the whole delicate relationship balance between media and PR, and have come to the following conclusion.

I have two words for 90% of all the winery and wine-brand PR folks with whom I deal on a fairly regular basis: THANK YOU.

Seriously. Thank you. You deserve my thanks because most of you are totally awesome. You are totally awesome because you’ve actually read the long-policy that I have regarding samples, press trips, and the like, you are true professionals in the best senses of the word, and some of you I actually now count among my friends, as in people I’d have a glass of vino with even if you weren’t trying to sell me on your brands.  You are awesome because you cultivate a real, honest-to-goodness relationship with me, trying to get me samples that fit what 1WD is really all about and respecting the fact that after the samples are sent there can be no promises of coverage or even of any follow-up on the wines if they’re not reviewed. I know that you’re looking to get your clients’ products in front of eyeballs, you know I am looking fro great content for these virtual pages, and we try to meet in the middle without overstepping each others’ professional boundaries. So… thank you for that!

For the other 10% of the wine PR folks out there – the ones who want me to promise coverage before they will deign to send me a samples (of wines that they’ve already deigned to SPAM me about in press release emails asking me if I want a sample in the first place) – well, I also have two words for you, only those two words rhyme with “Duck Poo” and I don’t want to print them here…

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