Posts Filed Under commentary

Thoughts On Instant Pot “Wine”

Vinted on March 1, 2018 binned in commentary
instant pot

Instant BAD idea in terms of fermentation vessels

A few of you intrepid 1WD readers have brought to my attention, in whoa-check-this-out-dude! fashion, the intrepid endeavors of foodie David Murphy, who recently blogged about using his popular-with-the-cool-kids Instant Pot to make wine from Welch’s Grape Juice.

I have some thoughts on this:

1. I admire the gumption, ingenuity, and persistence that Murphy displayed in making this Instant Pot wine thing actually happen. I mean, in a geeky, passionate, too-much-time-on-your-hands kind of way, this is brilliant and his tenacity and desire to learn and then put that learning into practice should be lauded.

2. No. Just… NO.

This is a bad idea for most wine lovers for many reasons, but for brevity’s sake I’m only going to focus on a couple of those reasons…

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And You Were Expecting What, Exactly? (Thoughts On The PA Pay-To-Play Scandal)

Vinted on September 5, 2017 binned in commentary, PLCB, wine news

“The most endangered species –
The honest man”

-Rush, Natural Science

In the great room of my house, there are two 5″x7″ framed prints in Chinese script, each of which represents one of the two “house rules” of the home shared by me and my daughter (it’s generally too big of a space for the two of us, but she understandably – and emphatically – did not want to move after I filed for divorce).

And yeah, there really are only two house rules at Chateau Dude. One represents Integrity, the other Honesty.

And yeah, we really do believe in and live by them. The fact that I feel compelled to write that last sentence is, I think, indicative of just how far through the looking glass we have come, socially speaking, in the USA, even in my relatively short lifetime.

And yeah, this will eventually get to the topic of wine, but that’s not the crux of this article (you have been warned). To get to that, we’ll need to review a couple of articles by W. Blake Gray that were recently published on Wine-Searcher.com [ full disclosure: I utilize their affiliate program ]. The first of these, Pay-to-Play Scandal Exposed, detailed the fallout from illegal bribes (including several thousand dollars spent on “adult entertainment”) offered by the likes of mega-distributor Southern Glazer’s to the Pennsylvania Liquor Control Board to influence what alcoholic products were/weren’t carried on its state store shelves.

That story justifiably got a lot of traction. But it’s Gray’s follow-up story that, to me, is actually more important, and should have most of us outraged…

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Stay On Message (Talking Wine And PR At Boozehoundz)

Vinted on July 12, 2017 binned in commentary

Earlier this week, I was quoted by author, veteran wine competition judge, and personal friend Michael Cervin on his big, Boozehoundz. In that article, Michael included my now-exceedingly-repetitive advice on wine PR, along with much more helpful words from others far more versed in the wine PR field, regarding the value of public relations in helping wine brands to get their message out to their perspective customers/fans/consumers/etc.

Michael’s article has immensely insightful information on the how and why of communicating wine brands messages; what that article doesn’t discuss is how few wine brands have actually crafted a viable message in the first place, and therefore aren’t even in a position to use the helpful information therein.

I have become more acutely aware of this issue during 2016 and 2017, specifically and most vicerally during my travels to regional wine events and subsequent tours of those wine areas. It’s astounding how few of those regions have crafted anything close to resembling a message tailored to the markets that they wish to penetrate. In most cases, they don’t seem to have actually identified the specific markets to which they’d deliver a message if they even had one.

In more than one instance this year, I’ve attended regional panel discussions targeted to the press in which representatives from across the silos of those wine regions – farming, production, oversight, marketing – not only do not have a message about their region to pass on to the press, but use the platform to either engage in internecine arguments, or to ask people like me “what do YOU think our message should be?…”

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Thoughts On The 2017 SVB Wine Report

Vinted on January 25, 2017 binned in commentary, wine industry events
SVB 2017 Wine Report

(image: svb.com)

Each year, Silicon Valley Bank (SVB) releases their predictions for the U.S. wine biz for the coming year, and every year I have my (typically snarky) commentary on the report (which, I should add, I usually find to be insightful – the report, I mean, not necessarily my snarky commentary).

The SVB report is Northern-California-heavy, which makes sense, given their clientele. It often makes also contains predictions that one might generously call “favorably perceived” by that clientele; in the 2017 report, for example, we’re told that Millenial consumers will move from imbibing blends into imbibing varietal wines, and will also pay more for the privilege. Which probably has a lot of perennially under-compensated Millenial wine lovers saying, “ok, sure, with what, the money I make by selling my f*cking blood?!??”

What I want to focus on for 2017, however, are two aspects emphasized in the SVB report, one of which the U.S. wine biz seems to be on board with (albeit a bit late), and another with which the U.S. wine biz seems to be, well, not so on board…

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