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Commentary | 1 Wine Dude - Page 14

Posts Filed Under commentary

Do Wine Experts Taste Differently Than You (And Does It Matter)?

Vinted on March 14, 2012 binned in best of, commentary, wine news, wine tasting

I don’t mean here that if you lick a wine expert (something I do not recommend, unless you happen to be Heidi Klum and the wine expert you plan on tasting is me) they taste like chocolate-covered hazelnut while you taste like a dog coming out of the rain.

I mean, are wine experts hard-wired to taste wine in a fundamentally different way than you are, physiologically?

Sound crazy? Well, crazy or not, that’s the conclusion suggested by results published in a recent issue of the American Journal of Enology and Viticulture, from a study performed by John Hayes (assistant professor of food science) and others at (WE ARE!) Penn State. Even NPR jumped in on this action despite the study results not having been repeated yet (see “Most Of Us Just Can’t Taste The Nuances In High-Priced Wines” – not that they’d stoop to using an incendiary title that insinuates the conclusions as unalterable scientific fact or anything gimmicky like that…).

The coverage of the study at PSU.edu is pretty sparse, and open to some rather gaping critical holes, but assuming the results hold up to further scientific scrutiny they will bolster the controversial position taken by Master of Wine Tim Hanni (and others) that individually we perceive wines differently based on a number of factors, some of them physical.

To the tape, quoting Mr. Hayes (emphasis mine):

“While learning plays a role in their expertise and other factors matter, such as how they communicate their thoughts and opinions on wines, some wine experts may have an innate advantage in learning to discern small differences in wine.”

The most interesting thing about this study? For my money, it’s the further implication that reviews from wine experts are actually even less helpful to the general public than previously thought

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Merlot-Bashing Is For Douchebags (A Restrained And Tempered Report From The #PNV12 Vintage Perspective Tasting)

Vinted on March 13, 2012 binned in commentary, on the road, wine industry events, wine review

[ Editor's note: While the following article contains a serious view on - and producer recommendations regarding - recent Napa Valley Merlot vintages, it employs a facetious style that may or may not offend you, depending primarily on whether or not you posses a sense of humor. If you are easily offended and/or have misplaced your sense of humor, please take care in reading the article. Also, if you're a Merlot-hater who disagrees with anything that you find in this post, then you are wrong. And probably a jerk. Oh, crap... did I just offend you? Sorry... ]

Last year, I had a run-in with Napa Valley Pinot Noir at a multi-vintage perspective tasting held by the Napa Valley Vintners Association at the Culinary Institute of America in St. Helena. It was… not a fun experience. In fact, it was sort of like having your palate beat up in a bar fight, with cigarette ashes poured over it for spite afterward, only slightly more dignified.

So it’s with much relief that I tell you the 2012 version of the NVV perspective tasting was substantially more pleasant, and gave me the opportunity to go through a blind tasting of three different vintages (2007, 2008 & 2009) from nine different producers. I skipped the overly-crowded Cabernet tasting entirely (hey, the Premiere Napa Valley auction was the following morning, and there’s only so much big-ass Cab I can handle in a 24-hour period) and went straight for the substantially less-well-attended tasting of that most-maligned of reds, Merlot.

After that short PNV Merlot immersion, I’m here to tell you a few things… but I want to start with this:

Merlot-bashing is for douchebags.

Seriously… over-generalizing to the point of hating on anything in the wine world is just plain stupid, because nothing contains more exceptions to prove the rules than the wine world. Hating on Merlot because a fictional character in a movie that is eight friggin’ years old (the movie, I mean, not the character… an 8-year-old bitching about wine in a major motion picture wouldn’t even be funny, it would just be weird) said that it makes sucky wine (and this is a character who actually drinks Merlot at the end of the same damn film)…? Well, that move is just so douchebaggy that we’d need to farm out design work to third-world sweat tech shops (hey Apple… are you listening??) in order to raise the manpower required to create enough instrumentation to measure the enormity of the douchbaggy-ness…

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Where Can Wineries Really Innovate? In Engaging The People Who Actually Drink The Stuff!

Vinted on January 25, 2012 binned in commentary, going pro, wine 2.0

I was recently interviewed by WineSpiralProject.com, as part of their series on wine industry innovation, in which they interview personalities in the wine world and ask them to share thoughts on the wine biz and how it can/should innovate.

Yeah, I know, I’m not 100% certain why they picked me either, but what’s done is done so let’s just roll with it, okay?

You can check out the entire series of interviews at this link; I’ll give the the super-short, edited-down-to-the-bare-bones-Cliff-Notes version of my interview right here:

Wineries are amazing at production innovation; Wineries suck at engagement innovation.

It’s not in bottling lines or fermentation vessels that we need an innovation push in the wine biz; we need innovation in adjusting the attitude that most wine producers have towards consumers. What do I mean by “engagement innovation?” Short answer: using the single most innovative outreach platform ever developed in the history of the human race – the Internet – to directly engage the people who buy their shiz. This may sound like common sense to you, but a lot of the producers I encounter seem to need reminding that those consumers – and not critics – are the ones who matter the most

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Stop Hating On Pinotage, Already

Vinted on January 19, 2012 binned in best of, commentary, overachiever wines, wine review

Seriously. Stop hating on Pinotage.

Why? Because there’s nothing “wrong” with it.

I am here today to tell you that Pinotage is not bad; it is simply different. And if you don’t like this oft-maligned but more-oft-misunderstood South African cross between Pinot noir and Cinsaut, that’s your prerogative. Just stop drinking it and shut about it, already, then. I mean, Pinotage has some high-profile wine critics who are haters right now – for Pete’s sake, Lettie Teague expresses disdain for it on her friggin’ homepage.

Yes, the worst of them (Pinotages, I mean, not wine critics) smell too much like overly-aged smoked meat wrapped in bananas and dipped into a vat of acetone that’s being bioled over a tire fire. I fully acknowledge that, okay?

But riddle me this, Wine Man: what bargain-basement version of any variety doesn’t have its fair share of sh*tty-tasting bottlings? Ever had really bad Cab? Terrible Pinot? Of course you have. Pinotage is no different than any other fine wine grape (yes, I meant to put the “fine” part in there), in that bad fruit in incapable winemaking hands results in a terrible wine, overemphasizing the worst qualities of any grape. It just so happens that Pinotage has more ammunition with which to work than most in the off-odors department.

That doesn’t mean that Pinotage cannot be beguiling when the right fruit gets into the right winemaking hands. It just means that there’s a little more of a deft balancing act to be attained when dealing with Pinotage.

But I know it can be done, and done well, because I’ve tasted some first-hand…

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