The last year or two have (or is that has?… screw it, whatever) seen the advent of some great new publications that focus on adult beverages (there may be other publications focusing on other adult topics, but we’re not going to go into them here…).
Many of these new kids in town are taking a fresh approach to enjoying wine – at least, it’s fresh when compared to the more established wine appreciation publications that (falsely) present wine appreciation on a pedestal, as if it were only achieved after much ardor – and money, preferably on their products – have been spent.
Take for example my buddies Mutineer Magazine, who are combining their fresh approach with the one-two punch of printed media and on-line content. We know how I feel about them, so no need to… ah, you get the point.
The bottom line is that this fresh new publication wave has given us more reasons to feel excited about printed wine media than we have had in a long, long time.
Which is why I’m excited to announce that I will, in the very near future, be involved with two such publications:
I will be contributing to Boston-based magazine The Second Glass, with a broad-spectrum and longer-format column on wine appreciation (right up the alley for someone as, uhmm… brevity-challenged as me). I’m hoping this will be monthly, but hey, I’ve got a soon-to-be toddler at the house who is crawling around now, so we’ll see how that goes.Those of you familiar with The Second Glass already know that they have a strong on-line presence to back up their printed mag, and I’m hoping to leech as much website traffic as humanly possible contribute in my own small way to their already high-caliber writing.
I will also be taking on the wine writer duties for a brand new Philadelphia-area print publication, working in association with web-based food and beverage site WC Dish, called Chester County Cuisine & Culture. CCCC will be focused squarely on the local Philly-area food and music scene, and I’ll be providing (gulp!) shorter pieces that I hope will provide a chance to highlight and promote the growing (both in quantity and quality) Brandywine Valley winemaking region. I expect to cross-post a good bit of the BV coverage right here on 1WD, but while we may see this blog developing a slight predilection for my local wine offerings, I’ve no plans to change the blog format to concentrate only on PA-based wine.
Yeah, I know… at least I saved it for Friday when most people (myself included) head offline to mingle and sip in the “real” world (translation: my traffic stats take a dive).
Topic the First: What happened to 1WineDude.com ?
First, those of you visiting 1WineDude.com will (hopefully, anyway, depending on your level of sobriety at the time) have noticed that the site is now hosted at totally new digs.
But it’s the same old Dude. New Label, Same Plonk!
I’ve tried, in what for me is a very non-lazy, industrious way – to minimize the disruption to you, my readers. What this means is that all of the old articles, posts, and comments have been migrated over to the new digs, and you e-mail subscribers out there should be receiving new update with no disruption.
What is doesn’t mean is that links to previous 1WineDude.com articles will translate automatically to their new digs counterparts. Hey, I said I tried to minimze the disruption in a way that was industrious for me. If you can figure out a way to link up the old and new posts that won’t cost me any more time, money, or frustration, then I’m all ears, bro’!
Aside from the new look, the Comments engine has been totally replaced, and I’m trying to setup automatic updates that will provide a weekly summary post of my twitter wine mini-reviews. Should be fun!
At some point (soon), the previous 1WineDude.blogspot.com address will forward here. When I get around to it, that is (in other words, when I figure out the redirection code).
Anyway – suggestions for the new site? Comments? Shout ’em out!
Topic the Second: Are Wine Bloggers Already Going Mainstream?
My intention is not to lose friends with this post, but I do expect some feathers to be ruffled on this next topic.
“In order to create an overall picture of the wine “Social Media”
landscape, [VinTank] will establish a directory of which micro-publishers
(blogs) are interesting and worth wineries spending time with as well
as evaluating “social networking” sites related to wines in order to
enable the mapping of their particular strengths to a wineries business
objectives and strategic marketing plan.
In other words, the VinTank survey and report will concentrate on wine blogs. My thoughts on hearing this were myriad and conflicted, but in summary can be boiled down to the following statement:
It’s about time.
According to the Wine Biz Radio broadcast, not all wine bloggers share my viewpoint on this. Apparently, the reaction of a room full of wine bloggers upon hearing that they would be the subject of social media report was a mixture of suspicion and shock.
Which I find sad. I mean, honestly – bloggers spend most of their time examining and then writing their opinions about the work of others (wineries, traditoinal wine media outlets, etc., etc.), and we balk (even if slightly) at the idea of someone examining us? That would make us all too similar to the mainstream media that we like to verbally disembowel on a semi-regular basis.
New Label, Same Plonk!
The reaction I heard described on Wine Biz Radio was old school. Mainstream. Not what bloggers should be shooting for right now.
Ironies aside, this kind of reaction is not going to positively reinforce the strong credibility and influence that wine blogging is gaining in the wine world. Without the kind of work being performed by VinTank, how should we expect the wine industry to get a better handle on that budding new influence?
What’s good for the goose, as they say…
I expect quite a few people to disagree with me here. But… if you’re a wine bloger seething at these words, just do me the courtesy of looking at it this way:
If a traditional wine mag reacted to this in the same way that some wine bloggers have, you’d be all over it. And not in a good way.
Bottom line: Wine bloggers are now a force within the wine industry. We will be scrutinized. Get used to it!
Those of you who have been trying to visit www.1WineDude.com today have probably noticed that it looks a little… well… screwed up.
And I mean, more screwed up than usual.
That’s because 1WineDude.com is in the process of moving. This little blog is gettin’ all grows up’d, and is (finally) moving to its own web host on the WordPress platform.
Why am I doing this?
Mostly because Blogger, the platform that I’ve used for a few different blogs for several years, has gone kind of crazy lately, and continues to tag my blog as SPAM and locking it. Now, I know that some of my posts don’t make a lot of sense, but hitting me with a SPAM tag is probably taking things a tad too far.
Anyway, in the not too distant future, www.1WineDude.com will no longer send you here. It will send you to a brand new website. Different look, same content.
Or, as they say: New Label. Same Old Plonk!
For now, 1WineDude.com will take you to a generic WordPress template. Hello World! Just like the Jeffersons, we’re movin’ on up!
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