Fredric, David and I took questions from moderator Tina Caputo, editor of Vineyard & Winery Management magazine, during which we discussed the importance of blogs to the wine industry, waxed pseudo-philosophic about the leveling of the brand awareness playing fields provided by social media, and relayed how we think wine brands can best approach wine bloggers to get them to tell their stories. Fredric was pointedly and intelligently acerbic (and wore his shades), David was soft-spoken and articulate, and I was my normal spastic self.
There’s not much more to tell you about the event, unless you’re in the market for barrel cleaners, tasting room signs, wine business loans and legal services, tractors, or steel tanks. But I had a great time meeting new friends, reconnecting with old ones, and offering a bit of (somewhat toned down… hey, it was a friendly crowd, alright?) tough luv for the local wineries and media types who attended our little blogging panel session.
So after tasting at the 2014 incarnation of IPOB in NYC earlier this year, I shouldn’t have been surprised at the quality of wines coming out of the collaboration between sommelier Raj Parr and winemaker Sashi Moorman.
But I was, because where they’d hit it out of the park in 2012, they launched it clear out of the park, bounced it off the hood of a shiny Corvette Stingray convertible in the stadium parking lot, and sent just about into escape velocity and geosynchronous orbit in 2014. But more on that in a minute or two, after you watch the interview I did with Raj’s cohort and IPOB’s co-founder Jasmine Hirsch, to discuss the impetus behind the event, and how they graduated from brainstorming a wish list of participating winemakers and wines on the back of a cocktail napkin, to formally selecting the IPOB touring lineup. [ Special thanks to The Drunken Cyclist for the camerawork, and to Jasmine for staving off minor starvation for a few minutes so we could chat on vid. ]
It’s been too long since we had a 1WD TV episode, and so today I give you a hastily-recorded (but carefully considered!) take on the arguments both for and against the inflation of wine ratings by popular wine critics (yes, there is a good argument against it!):
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