January saw the advent of another version of the annual State of the Wine Industry report by Silicon Valley Bank. I’ve covered several years of this report here on 1WD, and usually that coverage is of a slightly (ok, full-on) negative tone, warning the US wine biz that sea changes in consumer behavior are afoot,…
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Thoughts On The 2017 SVB Wine Report
Each year, Silicon Valley Bank (SVB) releases their predictions for the U.S. wine biz for the coming year, and every year I have my (typically snarky) commentary on the report (which, I should add, I usually find to be insightful – the report, I mean, not necessarily my snarky commentary). The SVB report is Northern-California-heavy,…
Why Is It Always Someone Else’s Fault? (Thoughts On Slipping Wine Sales)
One of the staples of my recent speaking gigs to wine marketing types has been that wine, having achieved extraordinary success in the USA in recent years, are now a big target. A small example: During a speaking gig at Taste Washington, I remember seeing the beer brand stands at the event and laughing to…
SVB’s State Of The Wine Industry 2014 Report Makes Us Look Like Geniuses (And Other Tidbits)
Last year, I wrote some OpEd on the 2013 version of Silicon Valley Bank’s annual State of the Wine Industry report. In that gonzo style (is there any other kind?!??) take, I made a prediction about the long-ish term future of wine sales in the U.S.. That prediction basically underscored a similar prediction I made…
