You see, it’s like this:
Gary Vaynerchuk is the Howard Stern of the on-line wine world.
In case you’ve been living under a rock for the last two years: Gary is the driving force behind Wine Library TV, an on-line video blog of wine reviews and palate-building tips that has become a sensation in the Wine 2.0 community.
In his chosen medium (in this case, web video), Gary – like Howard Stern – unleashes his slightly-irreverent style with over-the-top, grass-eating gusto. Depending on your demeanor, you might find Gary’s love-it-or-hate-it, in-your-face style endearing and energizing, or downright exhausting.
Off-line – also like Howard Stern – things are bit less off-the-cuff, and a bit more calculated.
Gary has stated that he is not in the wine business for the money, but “for my soul.” This assertion seems entirely genuine (otherwise, how could he sustain the energy levels on a daily basis!). But it only takes hearing a few sentences from his father (a sometimes-guest on his video episodes) delivered in a more straight-forward, no-nonsense approach to realize that business is business – and for business, it had better be at least partly about the money. That money comes by virtue of getting wine from the shelves of their N.J. family store (Wine Library) and into the glasses of wine consumers…
To that end, Gary has performed brilliantly, shrewdly parlaying his on-line exposure into business success: he has garnered TV spot appearances (4 minutes on Ellen will still get you far more exposure to more eyeballs than any on-line presence), spearheaded a tenfold factor growth of his family’s brick-&-mortar store, and purchased on-line wine social networking website Corkd.com (with trails leading back to Wine Library).
Well, performed brilliantly notwithstanding his poor taste in NFL teams of course.*
Gary’s approach is New Media, for sure – but it’s sagacious, old-school business sense all the way.
Gary’s latest foray into expanding his media media presence is the printed word: his first book, 101 Wines Guaranteed to Inspire, Delight, and Bring Thunder to Your World hits the streets in paperback tomorrow. Following is my review of Gary’s latest friendly assault on the wine world.
[ Full disclosure: I received 101 Wines from Gary’s publicist for a review (under the condition that I could write any positive or negative reactions, of course). ]
If you’re skeptical about a wine retailer writing a book of wine recommendations (I had my doubts as well), take note that not every wine in 101 Wines is available via Wine Library. At least, not yet anyway… I know this because I checked it myself.
The Low Down
Like Gary’s video episodes, there is minimal wind-up (less than 15 pages of introduction) in 101 Wines, and maximum time (200+ pages) spent on extolling the virtues and colorful descriptions of his wine picks. For those bordering on ADD, the final 20+ pages of the book provide quick-hit lists of recommendations for holidays, or based on top his rankings.
“Without the benefit his exuberant live delivery, some of the written descriptions lack the punch they would otherwise have ‘in person'”
Gary’s enthusiasm translates to the printed page – mostly. Without the benefit of his exuberant live delivery, some of the written descriptions lack the punch they would otherwise have “in person” (case in point: a wine that has characteristics of a big guy in a barrel floating towards your mouth…).
Still, you have to give serious props to a self-described “wine guy for the average Joe” who isn’t afraid to recommend wines made from Charbono, Tinto Fino (recognizing the sometimes-neglected rising star that is Spanish wine), or who is bold enough to spotlight excellent Lebanese wines. Hardly the first choices that the average Joe might be looking for at their local wine shop.
Like wine itself, 101 Wines is best consumed in responsible doses. This is no knock on the writing, which is witty and expressive. It’s just an acknowledgment of the fact that reading about wine tasting is like trying to learn how to french kiss by studying a diagram. Fortunately, each wine in 101 Wines is given about two pages of focus, making every recommendation a quick-hit read so you can get on to creating a shopping list and finally tasting.
Buy It or Skip It?
Buy it. 101 Wines is an entertaining and fun read – likely, you’ll feel as though Gary is talking you through a gunshot-speed introduction to some skillfully picked wines. It’s geared towards the wine novice in its presentation of wine varietals and Gary’s vocabulary of wine descriptors. More experienced oenophiles will find value in Gary’s recommendations, some of which will surely surprise those that still doubt Gary’s palate.
“101 Wines is an entertaining and fun read – likely, you’ll feel as though Gary is taking you on a gunshot-ride introduction to some skillfully picked wines.”
While the tone of 101 Wines is all-Gary, it’s also a slightly toned-down Gary. If you enjoy the Love-it-or-Hate-it style of Gary’s on-line video episodes, then you will likely enjoy his imaginative descriptors on the written page.
If you’re not a fan of descriptors like “badass flowers” and comparing wine to the theoretical taste of purple paint, then this book will NOT turn you into a “Vayniac.”
But if you haven’t yet checked out of WLTV, and if you like a no-nonsense wine approach, you’ll also probably enjoy this book.
In the book’s introduction, Gary discusses his view on changing the world of wine. In a nutshell, that revolution in wine appreciation boils down to this: By eschewing snobbishness and empowering the palates of the masses, wine consumers will no longer be shackled by the reviews of a handful of people critics in traditional media dictating the prices and styles of today’s wines. This wine 2.0 liberation will allow excellent wines that don’t fit the current mold of securing high Parker scores to be appreciated by a wider audience of consumers.
In a way, Gary’s popularity really is changing the wine world, and convincing a great number of people that wine, like beer, is damn fun. But as Spider-Man/Peter Parker’s Uncle Ben once said, “with great power, comes great responsibility.” As Gary rails against the industry impact of Robert Parker‘s points-based wine rating system, it’s worth keeping in mind that Gary himself uses a Parker-esque 100-point scoring. As Gary’s popularity continues to grow, securing him as the most influential wine reviewer outside of Parker (Robert, that is, not Peter!), won’t this surely add to the issue of winmakers “chasing the points” to increase their bottle selling prices?
Only this time, they’ll be chasing after the Vaynerchuk point?
Will Gary chose the Dark Side? Or will he deliver on the promise of his wine reviewer “Robin Hood” status?
Time will tell…
* Gary – got a bet for ya: If the Jets have a better record than the Steelers this season (yes, that’s the most difficult 2008 schedule in the entire NFL Steelers), I will personally record a video spot to air on your show – wearing a Jets jersey, & introducing you as “the master of all wine AND football. ” If the Steelers have a better record, then you can plug my blog on WLTV, mentioning me as “the guy who knows more about football than Gary Vaynerchuk.” I’ll also take a bottle of `04 Branson Coach…
Now, the gauntlet has been thrown so please don’t go the route of Mary Ewing-Mulligan, who (to-date) has cowardly ignored my challenge to arm wrestle her for a bottle of `82 Mouton.
Here we go Steelers… HERE WE GO!
(images: opusseven.com, wikipedia.org, pictopia.com)
Everyone makes mistakes. In the case of the Dude here, mistake frequency is pretty much daily. Thankfully, almost every mistake is an opportunity to learn.
Fortunately for you, the Dude here has made plenty of mistakes when it comes to drinking and appreciating wine. That means that you don’t have to make all of those same mistakes, my friend! You can thank me later (preferably with a bottle or two of `82 Mouton…).
Anyway – following are Top 5 of the most common mistakes in wine drinking and wine appreciation that I’ve come across (or made myself) during my life dabbling in the wine biz. Hopefully these help you to avoid the same…
- The Over-pour. Far and away, the most common mistake that I’ve seen is over-pouring wine into your wine glass. Believe it or not, being skimpy in this case is not being wimpy – pouring the right amount of wine is what you need to do to allow you to really enjoy the wine in your glass.
Filling that glass to the brim is being generous only in the extra amount of calories that you’re consuming. It’s a killer for wine enjoyment because a) it prevents the wine’s aromas from being concentrated towards your nose (where they belong), b) it prevents you from swirling the wine in your glass (which releases those wonderful aromas and flavors in the first place) and c) it makes you much more likely to spill your wine (and you probably paid good money for it!).
At this point you’re probably thinking, “Wait a second Dude – waiters do the Over-pour all the time in restaurants. What am I supposed to do about that?” Simple: ask for a second (empty) wine glass. Now you have two glasses of wine that you can fill properly (which basically means filling to the bowl shape of the glass and not beyond). You’re welcome!
“Filling that glass to the brim is being generous only in the extra amount of calories that you’re consuming.”
- Serving wine at the wrong temperature. Wine that is too cold will taste dull, with subdued fruit characteristics. Wine that is served too hot will taste astringent and will highlight the alcohol above the other flavors in the wine.
In a word – Yuck.
Now, you don’t need to be too anal about this one, but to get the most out of your wine, you do need to get the wine temperature in the right ballpark – and the right ballpark is different depending on they type of wine you’re trying to enjoy. Sweet whites and sparklers usually stand up to the coldest temperatures; hefty reds like Zinfandel and Port can withstand the highest temps. For more specific information, check out this handy chart of wine serving temps from recipetips.com.
- End-Bin shopping. What does “End-Bin shopping” mean? It means shopping only at those flashy, special displays at the end of the aisles in wine stores. Why is this a mistake? Because the end bins are sometimes where good wines go to die.
If you already know the wine and think it’s a good buy, then you may have found a good deal in that end-bin. While it’s certainly possible to catch a great bargain, I’ve also seen on many, many occasions wines that are woefully past their prime stuck into the end-bin at steep “discounts”. Don’t totally ignore those end-bins – but it’s a big mistake to make those the only stops on your foray through the wine store.
“…the end bins are sometimes where good wines go to die…”
- Ignoring the sauce. There are few hard-and-fast rules when it comes to wine and food matching. I only really offer people two rules: 1) Match the “weight”/body of the food with the weight/body of the wine (lighter wines with lighter fare, heftier wines with heartier fare) and b) Don’t ignore the sauce!
A thick, flavorful sauce can turn a lighter dish into a heavy monster of a meal. So, if you’re pairing a lighter wine with that heavier sauce, you might not ever get to really taste that wine, as it will get totally overpowered. Epicureans take note!
- Not doing any homework. You by no means need to have fancy-schmansy wine certifications to appreciate wine. But a little knowledge about wine styles and wines from different areas of the world can arm you with a very important weapon when it comes to wine enjoyment: Context.
What do I mean by context? I mean knowing what some of those wines typically taste like, and what foods are typically enjoyed with them. This allows you to avoid a whole heap of mistakes when it comes to wine appreciation, because it means you’re more likely to taste the wine in its proper context. Someone can tell you that they hate Italian wines – and if that person tried those wines with super-spicy Thai food instead of Italian cuisine, they’re probably not giving that poor Italian wine a fighting chance to be liked!
Grab yourself a book and get in some wine learning. Take a wine class, practice your tasting, or host a wine tasting party. The important thing is to keep an open mind about wine, and be willing to learn – in terms of helping you avoid the most common wine drinking foibles, those two things will never let you down.
(images: chichesterdesign.co.uk, comparestoreprices.co.uk, oleswanson.com)
In this ultra-exciting edition of Tales of the Purple Monkey, Dude and Plumboo face off against a German Wine Label, as part of Wine Blogging Wednesday #45 (this month hosted over at the venerable Winecast.net).
AND LIVE TO TELL THE TALE!
WARNING: This post contains German words. Proceed with EXTREME CAUTION!!
To give you an appreciation of just how dangerous this mission was, we offer an excerpt regarding hunting the German Wine Label (GWL) from noted South African wildlife specialist Clive Walker’s Signs of the Wild:
“One should always approach a GWL with great caution. They have poor eyesight and hearing, but have a keenly developed sense of smell. GWLs are normally nervous and will not hesitate to attack if they are disturbed, especially when young. When threatened, they will prominently display their Amtliche Prüfungsnummer, and Winzergenossenschaft, if present. GWLs are dangerous if wounded or when continuously pursued, hunted, or annoyed. An experienced wine geek may be able to drive off a GWL with appropriate knowledge of Germany’s 13 Anbaugebiet, and while easily hunted it presents an extremely difficult target when charging head-on. Should you encounter a GWL, remain utterly still – under no circumstances run. One’s inherent desire is to flee, but this carries with it the certainty of a permanent end to your days of fine German wine appreciating. There is no doubting the sheer terror that can run through one’s veins when going up against a GWL. It can turn your blood ice-cold – which, in a pinch, you may be able to use to chill a white German wine to the appropriate serving temperature…”
Or something like that, anyway.
“The only real way to disarm a German wine label, and thus open yourself up to some seriously kickin’ German wine experiences, is with a little bit of helpful knowledge.”
Hyperbole aside, the labels on German wine bottles can be one of the most intimidating encounters for any budding wine shopper. Which is one of the main contributing factors to the tough times that German wines have in the American market; the other is that they are primarily made from grapes that are not household names to most American consumers. Which is a shame, because German wines can TOTALLY ROCK.
The GWL will try to intimidate and frighten you with its cacophony of German words and wine regulations. The only real way to disarm a German wine label, and thus open yourself up to some seriously kickin’ German wine experiences, is with a little bit of helpful knowledge…
The fist and most important point to remember is this: ignore the craziness and focus on the areas where the GWL is most vulnerable:
- Who – the Producer, which is usually easy to find and often displayed prominently on the GWL.
- When – the Vintage year, very easy to ID.
- What – the Grape & Ripeness level. Germany makes wine from several tasty varietals, but by far its most noble grape is the aromatic, long-lived and refreshingly-acidic Riesling (the focus of today’s adventure). Germany is cold. Because it’s cold, it’s not always easy to get grapes to ripen to acceptable wine-worthy levels; therefore, Germany has developed a series of quality tiers that roughly correspond to the ripeness of the grapes.
This is where things get a bit tricky. You can see from the adjacent pyramid (courtesy of GermanWineEstates.com) that it’s not easy territory to navigate. The thing to remember is that the higher the ripeness level, the more likely it is that the wine is sweeter. This runs a pretty large gamut, from the tasteful and usually dry Kabinett to the ultra-rich Trockenbeerenauslese, which practically needs to be enjoyed with a spoon (or poured over waffles).
- Where – the Region. Again, potentially tricky territory (ha-ha) here. If you stick with the major quality wine-growing regions (of which there are only 13) and avoid trying to sort out the sub-regions and individual vineyards (of which there are a boatload, some of which confusingly have the exact same names at different geographic levels), then you can navigate a GWL without too much pain.
Germany’s 13 major winemaking regions have wines with identifiable personalities and styles. For example, Riesling from the Mosel-Saar-Ruwer is steely and lighter-bodied, while wines made from the same grape in the Rheingau are known for their spiciness and heavier richness.
“With a little practice, you can fell the beast that is the GWL and be on your way to enjoying some of the finest wine made on the planet.”
An example of this in action can be seen in the following action photo of Plumboo with his felled prey, a 2003 Dr. Fischer Riesling Auslese from the Mosel-Saar-Ruwer region:
Not too painful, right? With a little practice, you can fell the beast that is the GWL and be on your way to enjoying some of the finest wine made on the planet. Hey, if a plush monkey with a squeak-toy for a head can do it, so can you.
Now, how does a wine like this taste, anyway? Here’s the review that Plumboo and I came up with after our sampling of the Dr. Fischer:
Aromas of flowers, citrus, and wet rock, presented in an elegant way (maybe even a tad understated). A palate that is well put-together, integrating a light body with citrus fruit and a healthy amount of sweetness. If there’s one element of the wine that’s not yet in sync with the others, it’s the bracing acidity – but give it 2 or 3 more years in the bottle, and it should come together quite nicely.
Now, sally forth and get thyself some German goodness. And don’t let those GWLs scare you!
(images: gapingvoid.com, germanwineestates.com, livinghistoryfarm.org)
We’re all short on cash in these times of recess -er, I mean, economic challenge. So the Dude has compiled a list of his 10 favorite wine resources on the web. All of them FREE. Each one will cost you exactly $0.00 to use. Bumpkis. Nada. Goose-eggs.
You can thank me later, by clicking the “Make a Donation” button on the Left and sending me some cash. Oh… uhm… wait a second… never mind…
Anyway, chances are that even if you’re an experienced wine geek, you probably are not using some of these gems. I’ve found them to be extremely useful, or helpful in a pinch, and in some cases downright indispensable. Hopefully you’ll find them valuable as well (look at it this way – you’re almost guaranteed to at least get what you paid for `em!)…
- Wine Vocabulary: At a loss for words trying to find the right term to describe that wine you’re tasting? Not anymore. With this handy aroma/tasting card from Vinography, you’ll minimize the guessing and maximize the terminology in your tasting notes. And you are keeping tasting notes, right?
- Wine Terminology: Don’t understand a term on the back of that bottle? Not anymore. WineLoversPage.com contains a ridiculous amount of information, and their Wine Lexicon is especially handy, easy to navigate dictionary-style, and contains click-able pronunciations for those of us who have a hard time with French (i.e., everyone but the French).
- Wine Labels: Confounded by tricky wine labels on those Old World wines? Not anymore. Another gem on the WineLoversPage.com website can sort that one out for you – a Wine Label Decoder, which can help you unlock the “secret code” and interpret just what the hell those German, French, and Italian wine labels are trying to tell you.
- Wine & Cooking: Wondering why yeast is the primary contributor of flavor to wine? No? Crap you’re messing up my shtick for this article…! Anyway, maybe you will start to wonder about it after you check out GlobalGourmet.com’s awesome Wine & Cooking reference.
- Wine Vintages: Doesn’t it piss you off when you’re at the wine shop, and you’re trying to determine if that low sale price has anything to do with a nasty vintage? Not anymore. You can get a handy vintage chart to-go by pointing your mobile browser to Berry Bros. & Rudd’s Mobile Vintage Chart.
- Wine & Health: Wondering if putting back those wines is putting years on your life ahead of your time? Wonder no more – the Professional Friends of Wine have compiled a wealth of wine health information in their Wine Health 101 Section.
- Wine Nutrition: Wondering about the nutritional content of that wine you’re drinking? No? Well, these are health-conscious times, my friend, so you’d better get on the ball! CalorieKing.com can help you out with their nutritional-label-style details on popular wine types.
- Italian Wine: Confused by Italian Wines? You guessed it – not anymore. ItalianMade.com has an expansive and informative section on Italian wines, complete with regional maps, varietal information, and wine & food pairings.
- Grape Varieties: Getting tired of feeling like a dunce because you don’t know the difference between Pinot Gris and Pinot Grigio? Alright, alright, it’s a trick question; but any budding wine geek who has even a passing interest in wine grapes should bookmark this great grape reference from CellarNotes.net.
- Best Bang for the No-Buck: Love ’em or hate ’em, the folks at Wine Spectator do know their stuff, and they have put together one of the handiest one-stop-shop areas on the Internet for wine knowledge. In the case of their Wine Spectator School Library, that shop charges $0.00 USD, and comes complete with a glossary, regional wine maps, tasting materials, wine tasting advice. It’s a fantastic place to start for the budding wine geek.
(images: freefoto.com, ox.ac.uk, thelanguagemenu.com)