1WineDude Radio: Demystifying the Asian Wine Market with Jaime Araujo

Vinted on February 2, 2011 binned in 1WineDude Radio, going pro, interviews

Much has been written on the subject of how Asian markets are affecting the wine world, most of it concentrating on the impact of Hong Kong auctions on the scarce availability and stratospheric prices of high-end Bordeaux (which is to say, making high-end Bordeaux even more scarce with even higher stratospheric prices).

The wine scene in Asia is, of course, a lot deeper, wider and more diverse than the big headlines would lead you to believe – so I invited Terravina founder Jaime Araujo to talk about the Asian wine markets and help demystify what the current trends in Asia will mean for wine producers and wine lovers.

Many of you will recognize Jaime’s last name (her parents own their own scarce and somewhat-stratospherically-priced wine brand in California) but she comes to 1WineDude Radio with her own set of wine industry cred, and has just co-authored an extensive industry report on the Asian wine market with Master of Wine Jeannie Cho Lee.

I’ve categorized this interview under the Going Pro series because it’s probably going to be most interesting to those ITB… BUT… whether or not you’re in the wine biz, if like me, you have been unable to get your head around the craziness of wine’s impact in Asia (and vice-versa), prepare to have your horizons expanded!


1WineDude Radio: Demystifying the Asian Wine Market with Jaime Araujo





  • RichardPF

    Was there any discussion of The Drops of God?

    • 1WineDude

      Sorry – no god drops :)

      • RichardPF

        Too bad. The significant impact of a Japanese manga on wine buying is a fascinating topic.

        • 1WineDude

          Whoops – actually I got that wrong. We DO indeed talk about the manga angle but only very briefly and in the context of understanding the cultural market drivers. Sorry about the mix up – now go listen to the thing already, man! :)

          • RichardPF

            Don't have an extra hour today to listen to it. :)

            • 1WineDude

              RichardPF – well, you clearly need to work on your time priorities, then! :)

  • Stephen Dilley

    Good stuff . . . a topic that's not covered often enough. You learn something new every day!

    • 1WineDude

      Thanks, Stephen!

  • WinegusTV

    Comon man this is not new to the world… 20 plus years in the biz and all the articles written on the asian market aka buying wine.. old news and vineyard do it to survive… I have a tip for you wine dude….ok two

    • 1WineDude

      WinegusTV – just to think, all those years that the neighborhood bullies said I was stupid, and it turns out they were right! Please, tell me more… :-P

  • ANewVine

    Great interview.
    It really helps put the Chinese market into perspective…especially after the run of headlines about the big purchases from Bordeaux.

    • 1WineDude


  • Morten

    Wery interesting reading. We who loves wine surtenly learns something new every day.

    • 1WineDude

      Thanks fur the wascially thwoughts!

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